2026 Winner

CASE SUMMARY

Don't just watch the Super Bowl ads. Invest in them.

Everyone knows the ads that run during the Super Bowl are as big as the game itself. But what people don't know is that companies that advertise during the Super Bowl outperform the S&P 500 by 1%.

TD Easy Trade, a self-directed investing app, didn't want fans to just watch the Super Bowl – they wanted to help them invest in it. To make it easy, they created a portfolio of brands that advertise during the game.

Companies that advertise during the Super Bowl outperform the S&P 500 by 1%.

The campaign delivered 92M digital impressions and reached 9M unique users, driving a 114% increase in ad awareness. It also generated a 270% lift in organic search volume, a 300% increase in traffic to the landing page, and a 500% surge in daily app downloads.

Credits

Creative Agency: Leo Toronto
President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Angus Tucker
EVP, Portfolio Lead: Rachel Poad
VP, Account Director: Rebecca Hickman
Account Director: Krzysztof Iwanicki
Creative Director: Noah Feferman
Associate Creative Director/Art Director: Robin Soukvilay
Associate Creative Director/Copywriter: Evan Wallis
Senior Copywriter: London Choi
Senior Art Director: Danielle Zablocki
SVP, Group Strategy Director: Ryan Roberts
Strategy Director: Zaid Khan
Senior Producer: Kaitlyn Balmer
VP, Post and Print Production: Gord Cathmoir
Senior Retoucher: Jon Krogh
Editor: Peter Guzda

Sound Production: Pirate Sound

Media Agency: Unison Media
Account Director, Media Planning: Nicolle Williams
Associate Director, Media Planning: Christina Pereira
Senior Planner, Media Planning: Raghav Budhraja

Media Agency: MSL Canada
Vice President: Sarah Burns
Account Director: Paulami Mehta
Account Manager: Liam Oldershaw
Media Relations Strategist: Aly Tsourounis

Client: TD Canada
Senior Vice President, Chief Marketing Officer, Canada: Maja Neable
VP, Wealth Marketing: Michael Letsche
VP, Brand Marketing: Michael Armstrong
AVP, TD Direct Investing Marketing: Ryan Kalsi
AVP, Brand Marketing: Sarah Green
Senior Manager, Brand Marketing: Brad Buset
Marketing Manager, TD Direct Investing Marketing: Mary Jane Ardron
Senior Manager, TD Direct Investing Marketing: Bhavin Lad
Senior Manager, Corporate and Public Affairs: Natasha Ferrari