2015 Winners

AToMiC GRAND PRIX: CAUSE

The Hospital for Sick Children - Better Tomorrows

AToMiC GRAND PRIX: COMMERCIAL

Ubisoft - Watch_Dogs Live

AToMiC COLLABORATION

GOLD: Ubisoft - Watch_Dogs Live
SILVER: MiO POV
BRONZE: U by Kotex® - CARMILLA
BRONZE: Ronald McDonald House Charities Canada - Father’s Day Surprise

AToMiC IDEA

GOLD: The Hospital for Sick Children - Better Tomorrows
GOLD: Always - #LikeAGirl
SILVER: Canadian Institute of Diversity and Inclusion - Luge
BRONZE: TD - TD Thanks You
BRONZE: Tim Hortons - Tims Next Door

AToMiC CSR

GOLD: The Hospital for Sick Children - Better Tomorrows
SILVER: TD - Make Today Matter
BRONZE: Toronto PFLAG - #RaiseThePride

AToMiC ROI

GOLD: The Hospital for Sick Children - Better Tomorrows
GOLD: Always - #LikeAGirl
SILVER: Ubisoft - Watch_Dogs Live
BRONZE: IKEA - House Rules

BRAND INTEGRATION

SILVER: U by Kotex® - CARMILLA
SILVER: Ubisoft - Watch_Dogs Live

NICHE TARGETING

GOLD: Historica Canada - Memory Project
SILVER: Ubisoft - Watch_Dogs Live
BRONZE: Tim Hortons - Tims Next Door
BRONZE: Lousiville Slugger - The Priceless Bat

TECH BREAKTHROUGH

GOLD: Ubisoft - Watch_Dogs Live
GOLD: MiO POV
SILVER: Into the Storm - Oculus 4D Experience
BRONZE: Lousiville Slugger - The Priceless Bat
BRONZE: The Dogwood Initiative - Oil Spill Virtual Reality

BROADCAST ENGAGEMENT

GOLD: The Hospital for Sick Children - Better Tomorrows
SILVER: CIBC - Run For The Cure
BRONZE: TD - Make Today Matter

DIGITAL ENGAGEMENT

GOLD: Ubisoft - Watch_Dogs Live
SILVER: Historica Canada - Memory Project
SILVER: Always - #LikeAGirl
BRONZE: The Cheerios Effect

EXPERIENTIAL ENGAGEMENT

GOLD: Ubisoft - Watch_Dogs Live
SILVER: Molson Canadian - Beer Fridge
SILVER: Pictionary - Mall Surprise
BRONZE: Tim Hortons - Tims Next Door

PRINT ENGAGEMENT

GOLD: IKEA - Inspiration Box
SILVER: Vancouver Opera - Stickboy

TRANSMEDIA

GOLD: Ubisoft - Watch_Dogs Live
SILVER: IKEA - House Rules
BRONZE: The Hospital for Sick Children - Better Tomorrows

AToMiC ENGAGEMENT

SILVER: Tim Hortons - Dark Store
BRONZE: Breathe Right - SleepWise

BRAND CONTENT

GOLD: The Cheerios Effect
BRONZE: U by Kotex® - CARMILLA