2022 Jury

Ian Mackenzie
Chief Creative Officer
Performance Art

Across 15 years in the business, first as writer then creative director, Ian has worked at the forefront of digital and creative innovation. During that time, his work has helped clients build, transform, and repair brands, and earned more than 400 awards for creativity and effectiveness, including Effies, D&AD, Clios, Webby, 21 One Show Pencils and 26 Cannes Lions.

In 2014, he was ranked #1 Copywriter in Canada in Strategy Magazine’s Creative Report Card. Ian was also co-creator and writer of the influential “Our Food. Your Questions.” radical transparency platform for McDonald’s – which led to a direct improvement in both brand trust and food quality perception scores for McDonald’s around the world. As creative leader of the creative data agency FCB/SIX, Ian helmed the LGBTQ+ travel utility “Destination Pride” for PFLAG Canada, which became the most awarded Canadian campaign at the 2018 Cannes Lions. Recent highlights include helming “Go Back To Africa” for Black & Abroad – which led to an increase in interest to travel to Africa among our target, and a measurable, positive shift in sentiment and usage of a phrase previously and primarily used as a racial slur. That project also won the Grand Prix in Creative Data at Cannes and a D&AD Black Pencil.

Under Ian’s creative leadership, FCB/SIX was the #1 ranked Canadian agency at Cannes in both 2018 and 2019 and became Ad Age’s first ever Data & Analytics Agency of the Year. Major clients have included Honda, AB/InBev, Cadbury, Johnson & Johnson, Taco Bell, McDonald’s and BMW.

Nina Patel
VP Brand & Innovation
Kraft Heinz

Nina Patel is Vice President of Brand & Innovation at Kraft Heinz Canada, one of the country’s largest food and beverage companies. Dedicated to driving bold creativity and step change growth for the business, Nina has over 15 years of marketing and innovation experience between Kraft Heinz and PepsiCo Foods. She believes that building culturally relevant icons today requires speed, agility and a keen understanding of how to tap into consumer tensions in the world around us.

Recently named strategy magazine’s 2020 Marketer of the Year and Canadian Grocer’s 2021 Star Women in Grocery award winner, Nina is responsible for strategic growth plans, creative, media planning and innovation ideation through to commercialization across iconic brands like Heinz Ketchup, KD, Kraft Peanut Butter and Philadelphia cream cheese, to name a few. This work has earned her and her team a reputation for delivering sustainable innovation and bold ideas that garner industry attention both globally and locally from Cannes and D&AD to the One Show, the Effies and many more. Nina holds an honours business degree from Wilfrid Laurier University and lives in Toronto when she’s not pursuing her passion of traveling the world.

Bunmi Adeoye
SVP, Consumer & Lifestyle
Proof

With 20+ years of experience working with global CPG, beauty, fashion, lifestyle, arts and culture brands, Bunmi is a seasoned public relations, marketing and communications expert.

Starting her career in Europe during the dot.com boom, and then as a journalist, Bunmi harnesses her experience and background to devise robust and creative campaigns that make major impact and deliver tangible results. Brands that Bunmi has worked on include Campbell Canada, TikTok, Netflix, L’Oreal, Audible, Tim Hortons, Ontario Virtual School, Aveeno, Canadian Arts and Fashion Awards, and MEC.

She excels at talent and influencer relations, media relations, social media and strategic partnerships. Bunmi is co-founder of Code Black Communicator Network, which is a resource for the advancement of Black integrated communications professionals.

Paula Amos
Chief Marketing and Development Officer
Indigenous Tourism BC

Paula Amos is of Hesquiaht and Squamish Nation descent, born and raised in the Nuu-chah-nulth Territory on Vancouver Island. She has worked in several positions with Indigenous Tourism BC for almost 20 years and has been working with Indigenous communities for 25 years, bridging the opportunities between the Indigenous tourism industry and mainstream tourism.

Paula holds a degree in First Nations Studies and Business Management from Vancouver Island University. Paula was a member of the Blueprint Strategy committee for Indigenous tourism in BC, the North American Indigenous Games Bid Committee, and the 2010 Aboriginal Tourism Working Group, in partnership with the 2010 Bid Corporation. She believes the Indigenous cultural tourism industry has economic development potential and drives cultural pride for Indigenous people.

Alyssa Buetikofer
Chief Marketing Officer
McDonald's Canada

Throughout her career, Alyssa has earned a reputation as a strategic marketing visionary who is hyper-focused on business growth and always has the interests of guests top of mind. She is a courageous leader known for her ability to build strong relationships, influence through transparent and genuine communication, and inspire high-performing teams. 

Joining McDonald’s in 2011, she quickly ascended the ranks; taking on a diverse range of responsibilities across U.S. and global marketing. Most recently, she held the role of Senior Director, U.S. Marketing Brand & Content, where she built brand love and drove sales growth through creative campaigns and promotions.

Notably, she was one of the key leaders behind the Famous Orders celebrity program, featuring Travis Scott and J Balvin, which contributed to record-breaking social engagement and drove tremendous business results. Prior to joining the organization in an internal role, Alyssa spent seven years at OMD, where she was responsible for media strategy for McDonald’s, as well as Quaker Foods.

Jeffrey Da Silva
ECD, Partner
Sid Lee

Jeffrey has spent his career perfecting his craft at some of the top creative agencies in Canada and the United States.

Prior to joining Sid Lee, he led global multi-channel campaigns for Google at Mullen in Boston and was part of the team that took the agency to the Advertising Age A-list twice, Creativity’s “Innovators of the year” and the Forbes Top 10 Ad Agency list. At Sid Lee he co-led the iconic “We the North” campaign for the Toronto Raptors and has been a key player in growing the agency’s reputation on the global stage.

His work has been awarded with multiple prizes at Cannes, D&AD, Clios’s, One Show and Art Director’s Club.

Glen D'Souza
Executive Creative Director
Forsman & Bodenfors

Glen D’Souza began his career in advertising as an Art Director back in 2002. His body work includes award winning campaigns for Ontario Power Generation, Dove, LG Electronics, Trojan, Best Buy, Scotiabank, Walmart, Infiniti, Audi, and The Canadian Real Estate Association.

He’s also a member of Forsman’s Global Inclusion Taskforce, working with other offices within the network in identifying ways to promote diversity and inclusion through discussion and action.

Sherry Feng
Global Head of Flower Business (Mainstream & Value)
Canopy Growth

Sherry’s prowess is in combining creative vision and business objectives to deliver growth and measurable results. She is passionate about developing her teams, and is known for creating a team culture of high standards & performance, innovative outside-of-the-box thinking, and continuous learning. Her demonstrated ability to thrive has been seen at both large global organizations as well as smaller start-ups. 

Sherry is currently Global Head of Flower for the Value & Mainstream categories at Canopy Growth, where she leads the business division in delivering brand market shares and P&L growth. Her previous role at Canopy was Brand Director, leading a variety of national brands including Tweed and Tokyo Smoke. Prior to joining Canopy, Sherry led all medical and recreational marketing at a cannabis start-up, where she developed, created, and launched their portfolio of brands and products. Sherry also spent several years at Labatt Breweries working on some of the largest beer brands in the world, including Corona, Budweiser, Bud Light, and Stella Artois.  

Sherry holds an MBA from the Schulich School of Business and a bachelors degree from the University of Toronto. She lives in Toronto, and enjoys playing touch football and attending Raptors games in her spare time.

Ishan Ghosh
CEO & Partner
Barrett and Welsh

CEO and Partner at Barrett and Welsh and a veteran marketing entrepreneur for two decades. With 30+ years in major network agencies around the world, Ishan guides the agency’s clients, to recognize the criticality of diversity and inclusion in their marketing, to their business and brand. As a Charter and Founding Member of the Multicultural Marketing Alliance Canada, Ishan is a champion of cultural segment marketing.

Ishan is a Sessions Instructor in Branding and Marketing at Rotman Business School of Management. He is a frequent speaker at industry forums and an Op-ed writer in industry journals. Ishan is a founding advisory board member of Canada’s Next Top Ad Executive, that bridges academia and industry and on several other advisory boards of diversity and inclusion organizations and groups. Ishan has been on the jury of the Canadian Marketing Awards, Summit International Awards, Campaign Ad Tech Awards, Georgie Awards, Shopper Marketing Awards.

Robert Jenkyn
CEO
Media Experts

A recognized leader in the Canadian media landscape with over thirty years of experience in the field, Robert has a proven ability of delivering impressive results that strengthen brands by marrying client needs with agency offerings. Through measured steps, active listening, and intelligent risks, he capitalizes on prime conditions to reach strategic goals. 

During his time as SVP of Digital for Media Experts, Robert was instrumental in developing, activating, and amplifying our digital practice, including the launches of our substantial Search practice as well as XPETO, our proprietary online advertising trading desk. Now, as Chief Executive Officer, he is evolving our customer-focused model to further our mission as a data-savvy, solutions-driven, cross channel media agency, bringing the agency and our clients into the next frontier of media solutions.  

Outside of Media Experts, Robert’s vast experience extends on both the vendor and agency side, having propelled the digital agenda for Canoe.ca, Excite Canada, Standard Interactive, Microsoft, and The Globe and Mail. He is currently the Board Treasurer for Vividata, as well as Merit Award Bursary Program and has sat on the jury panel of several Canadian and international media industry awards. 

Allison Litzinger
VP Marketing - Brand, Customer & Loyalty
The Bay

Allison Litzinger is the VP Marketing at Hudson’s Bay where she leads brand strategy and marketing, consumer & market insights, and is responsible for retaining, transforming and growing Hudson’s Bay’s loyal customer base. 

Prior to joining Hudson’s Bay, Allison spent over 18 years building brands and business on the agency side. Passionate about driving breakthrough strategy and creative ideas that garner results, she has been Internationally recognized for her work including the Cannes Lions, The One Show, D&AD, Clios, CMAs, and the Marketing Awards.

Amir Sahba
CEO
Thinkingbox

Amir Sahba is the Chief Executive Officer and founder of Thinkingbox, a global creative collective shaping the future of brands like Adobe, Intuit, Riot Games, and Pinterest through craft and curiosity. Thinkingbox champions collaboration to deliver authentic strategy and storytelling across our four key service offerings; digital, experiential, content, and social.

Sahba has spent more than a decade as a technology entrepreneur and venture capitalist. He also has a seat on the jury panel for the FWA and the Webby awards.

Carol Shmygol
Senior VP, Reputation & Brand
ATB Financial

I am proud of my 30 years’ experience in the world of marketing, having meandered my way to Calgary via Toronto, Halifax and Vancouver with Cossette – one of Canada’s preeminent advertising agencies. Certainly not the most direct route but one that has shown and taught me much along the way. 

I’ve had the immense pleasure of working on some great brands from General Motors’ Saturn and Saab brand, to “Never Stop. Milk.” (the recipient of many awards including multiple Cassies) to PEI Tourism, to Bell, to Scotiabank, and many, many more in between.  And my favorite of course – ATB Financial.  A brand which I joined in August 2013 and a journey which has led to my current role of Sr VP, Brand.

Stephanie Yung
Head of Design
Zulu Alpha Kilo

Stephanie is a self-confessed design nerd who believes great design can solve real business problems and human needs. Most recently, she spent over a decade as Director of Design at Smart Design New York, where she focused on front-end innovation and the strategic translation of brands into new products and experiences. Her clients included PepsiCo, Sephora, P&G, Under Armour and Amex.  

Stephanie’s work has been featured in top industry publications and recognized by award shows like The One Show, Cannes Lions, Communication Arts, the UX Awards, AIGA and the Fast Company Innovation by Design Awards. She’s a sought-after speaker, who’s taken part in conferences at Yale and Microsoft covering topics like inclusive design, behaviour change and designing for women. 

Recently, Stephanie returned to Zulu Alpha Kilo after helping the agency early on when it rebranded Bell back in 2009. As Head of Design, Stephanie will be helping to create meaningful human-centred design solutions for all of Zulu’s clients.  

During downtime, Stephanie enjoys watching music documentaries and loves spending quality time with her young daughter – which usually involves paint and lots of clean up.

Leilah Ambrose
VP & Creative Director
Edelman Canada

Leilah began her career at the world-renowned design studio Bruce Mau Design, where she collaborated on the production of Massive Change – a project that exhibited at the Vancouver Art Gallery, Chicago’s Museum of Contemporary Art, and Toronto’s AGO. Her experience at the studio launched a love affair with storytelling at an ambitious scale, leading her down the path to advertising. For the next ten years, she developed cross-platform, award-winning work at shops including Tribal Worldwide, Grip Limited and TAXI, for clients ranging from the Canadian Cancer Society, Subaru, Budweiser, KFC, J&J, TELUS and the United Way.

She joined Edelman in 2014 to help build its now-globally recognized Earned Creative offering from the ground up. Her projects in recent years have involved co-writing scripts with Michael Bublé for SodaStream, creating a legal wedding chapel at Toronto Pride for Skittles, and launching a Getty stock Image collection that offer a more inclusive vision of beauty for Dove. 

Leilah’s work has been featured in publications ranging from AdAge, CBC News, Time Magazine, Vanity Fair, The New York Times and the front page of Buzzfeed.

Esther Benzie
VP, Marketing and Client Communications
CIBC

Esther Benzie is the Vice-President, Marketing & Client Communications at CIBC.  Esther has more than 25 years of Marketing experience in the Banking, CPG and Not-for-Profit industries. After receiving her MBA from Ivey Business School, Esther held a variety of roles across many leading brands in over two decades at Procter & Gamble.  She was a part of the P&G Canada Leadership team and led the P&G Canada Brand Building organization and the Brand Operations team that focused on executing the brand plans and building new marketing capabilities.  In 2018, Esther joined CIBC where she and her team are responsible for the design and delivery of advertising & direct campaigns for the CIBC brand and products, and measurement of marketing performance.

Esther has always had a passion for developing people and has been a long-time supporter of diversity, equity and inclusion.  She was the executive sponsor of the P&G Women’s Network, the largest affinity network at P&G, and a founding sponsor of Forward Together, a network that brings together companies and their high potential women to help share resources that enable women to grow their careers.  She currently sits on the board of the Association of Canadian Advertisers, and leads their Diversity, Equity and Inclusion Committee.  

Pete Breton
CCO, Partner
Anomaly

Pete joins Anomaly with a background of leading the Creative departments at some of Canada's largest and most awarded agencies.

Pete started his advertising career in Account Management working on Kellogg's, Bell Mobility, Cadbury and P&G. Having helped launch successful strategic campaigns as a suit, Pete took everything he had learned and moved into the Creative department. 

In his role as both a creative and Creative Director his integrated and innovative work has been awarded both nationally and internationally including Gold and Silver Lions from Cannes, The One Show, Clios, CA, D&AD and Media Innovation Awards. 

Pranav Chandan
Director - Beauty & Personal Care and Home Care
Unilever Canada

As a Cannes award-winning marketer, Pranav has a track record of building top global brands, perfecting the ability to inspire while creating a culture of integrity, transparency and professionalism.  Over the last 16 years, working across different cultures & markets in Asia & North America, he has created bold strategies that drive sustainable growth. 

Reinforcing and reinventing a brand of distinction through meaningfully personal content, expressions and products that inspire, shape culture and emotionally connect.  His core Marketing philosophy is that as brand builders our purpose is to be in relentless pursuit to delight the people and communities we serve.

Rana Chatterjee
Creative Director
lg2

Rana Chatterjee is an award-winning creative director whose work has been recognized globally by Cannes, the One Show, ESPN, Complex and Billboard. He’s most excited by ideas that don’t fall into the traditional advertising landscape.

High on his list of accomplishments the Parkscapes campaign for the Regent Park School of Music, getting a non-profit Toronto music school sampled on Taylor Swift’s Lover.

When he’s not drowning in briefs, his musical side endeavours are busy attracting the attention of luminaries like Questlove and Beck.

He’s done time at TAXI, McCann, BBDO and most recently joins lg2 as Creative Director.

Karine Courtemanche
CEO
PHD Canada, Touché!

Karine Courtemanche, is CEO of the award-winning media agencies PHD Canada and Touché!, both owned by the Omnicom Media Group (OMG). At Touché!, Courtemanche previously held the positions of President, from 2009-2019, and Vice President of Strategy, from 2003-2010.

During her tenure, Touché! has been named Agency of the Year five times by Strategy Magazine, and Courtemanche herself was named Media Agency Leader of the Year three times. In 2020, Touché! ranked as the fifth-most awarded media agency in the world in the WARC 100, an industry benchmark recognizing excellence in creativity, media and effectiveness.

In addition to leading these prominent agencies, Courtemanche sits on the Boards of WildBrain, the world's leading independent kids' content company, and Canadian Ad Standards. In addition, Courtemanche has served on the jury of the Cannes Lions International Festival of Creativity (2019), the premiere global event for the advertising and creative communications industry, and as Chair of the Jury for the Media Innovation Awards (2014 and 2019).

Courtemanche also lectures on Creative Leadership for Marketing Communications students at HEC Montréal.

Dave Federico
Creative / Art Director
Freelance

Dave has the title of “CCO at No Fixed Address" but was hoping for something more cool sounding like “Leader of Alpha Red Squadron at No Fixed Address”.

Regardless, an art director by trade, he started his career 20 years ago and since then he's worked at some of the most highly regarded creative agencies in Canada.

He’s also worked with some of the world’s most loved brands and a whole bunch more that only people in Canada would know. And this is the part in the bio that states his work has been recognized by the most highly regarded advertising award shows in the galaxy.

True story.

Dave Gourde
President
Glassroom

Dave ventured into the world of media in 2003. Since then, his career has led him to work at Havas and Bos, most notably on the Volkswagen, National Bank, Aliments Ultima, Sports Experts, and Sportchek accounts.

Dave joined Bleublancrouge in 2012 to lead its media team, now known as Glassroom, bringing with him the unparalleled strategic vision, insight, and attention to detail of a natural born leader.

Under his watch, BBR took home one gold, five silver, and two bronze at Marketing Magazine’s 2016 Media Innovation Awards and continues to be one of the Top 3 most awarded agencies in Canada.

Mitch Joel
Founder
Six Pixels Group

When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on brands, commerce, community and what’s next. Prior to Six Pixels Group, Mitch spent close to two decades building, running and selling his agency to WPP. He was most recently President of Mirum – a global marketing agency operating in 25 countries with close to 3000 employees.

Mitch's first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is a columnist and journalist for I Heart Radio, Harvard Business Review, and Inc. Magazine. Mitch was awarded the highly prestigious Top 40 Under 40. In 2019, Mitch was named to Dr. Marshall Goldsmith's "100 Coaches" list celebrating the world's top business thinkers and best leaders. Thinkers50 named Mitch to their exclusive Radar class for 2021. "The Radar class features an eclectic mix of people who have crossed our personal radars and who, we believe, will make an impact with their campaigning, their ideas, their research and their passion in the year ahead."

Since 2005, he has given between 40-60 keynote presentations a year to small, medium and large organizations in both the B2B and B2C space all over the world. Since Covid-19 kicked in, Mitch has delivered over 50 virtual presentations for brands like Google, Walmart, SAP, Sanofi, Canadian Franchise Association, European Startup Festival, and countless others.

Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Elma Karabegovic
Associate Creative Director
Broken Heart Love Affair

Elma is an internationally awarded Associate Creative Director at Broken Heart Love Affair, who has created campaigns for brands, both in Canada and the UK.

She has most recently had the honour of being named one of the top 10 Next Creative Leaders by One Club after winning 2 ANDYs, 11 Gold and 2 Best of Discipline at the One Show for her work on Project Understood for the Canadian Down Syndrome Society.

Her passion for behaviour changing work has also manifested campaigns like “Consent is Simple” for Project Consent and “Jane’s Story” for BMO, to name a few. When she’s not making ads, she’s teaching them at Miami Ad School.

Bernice Lo
Creative Director
dentsu One

Better known as “Bee” by her peers, Bernice joined the dentsu One (formerly Grip Limited) team two years ago, helping lead several national brands such as RBC, Taco Bell, and Aurora amongst many others, while also shaping the creative department behind the scenes.

With over 14 years of experience in the industry, she’s had the opportunity to help build brands for a wide variety of clients in almost every category. From working at larger shops such as Publicis, TAXI, and Cossette, to smaller independent agencies like Arrivals + Departures and Cundari, Bernice has been fortunate enough to work with some of Canada’s best ad people, while refining her craft as an art director, and winning awards, along the way.

Julie Markle
Executive Creative Director
Bleublancrouge

Julie has always believed in creating work that adds meaning to people’s lives by empowering them, inspiring them, and turning them into advocates, or better yet, doing all three.

For years, her creative ideas, iconic visual identities, and collaborative approach have been helping brands like Dove, Huggies, and Hellmann’s. From communicating the importance of skin-to-skin hugs for babies (Huggies) to shaping the self-esteem of girls and boys (Dove) to encouraging children to embrace “real food” (Hellmann’s Real Food Movement), Julie is always finding new ways to change hearts and minds. 

Her work has been recognized many times over by every award show, including Cannes, D&AD, the One Show, the Clios, and Communication Arts. Julie is unabashedly proud of her numerous Effies wins, primarily because they prove that her work is good for business. But she is even more proud of her Glass Lion for Change at Cannes because it proves her work is good for people.

Megan McCrae
SVP, Marketing & Communications
Organigram

Ms. McCrae is a seasoned marketing professional with 17 years of consumer packaged goods marketing & sales management, communications, brand building, and consumer insights experience. Ms. McCrae is a cannabis industry veteran having spent nearly four years with Aphria Inc. where she led the company's brand and portfolio management, consumer insights, innovation, and digital strategy. Ms. McCrae also spent ten years in various global progressive consumer and trade marketing management roles with global tobacco giant, Japan Tobacco International (JTI) as well as holding the position of Board Chair on the Cannabis Council of Canada.

Craig McIntosh
Executive Creative Director
Broken Heart Love Affair

Craig McIntosh has worked as a copywriter for 19+ years, at agencies TAXI, BBDO, Anomaly and now Cossette. He’s worked on high-profile brands such as SickKids, Nike, Budweiser, Pepsi and has been recognized internationally at Cannes, Clios, One Show, and D&AD. 

In his leisure hours, he spends his time indoctrinating his two young children with a love for the Wu-Tang Clan, the Philadelphia Flyers, and Hawaiian pizza.

Cory Pelletier
Owner, Principal
Core Communications

Justin Senior
Senior Vice President
SAMA Advertising

SVP at SAMA Advertising, Co-Founding member of POCAM (People of Colour in Canadian Advertising and Marketing), Prostate Cancer Canada Advisory Council Member, Masters Degree, Communication and Social Justice. 

Bailey Wilson
Client Partner
Facebook Canada

Bailey Wilson is a Client Partner at Facebook Canada, working with global CPG companies to drive impact across their businesses. Bailey joined Facebook in 2018 from MAGNA where she oversaw the investment strategy of IPG Mediabrands, representing over $1.5 billion in media spend and prior to that, at media agency Universal McCann leading its Investment teams, highly-complex integrated projects and optimizing its lines of business.

Bailey has been featured in Strategy Magazine and Media In Canada for her leadership on the NYC upfronts, her support of the CMDC and Canada’s media community. In 2011, she won the Strategy Next Media Star award. 

Bailey lives in Oakville with her husband, their twins and 2 chihuahuas. To unwind Bailey enjoys daydreaming of post covid travels, painting and a nice glass of wine.

Cameron Wykes
VP, Head of Content
MediaMonks

S4 and MediaMonks recently named Cameron Wykes, it's first VP, Head of Content for MediaMonks Canada.

Wykes joins from a 5 year stint as a Strategic Content Consultant, which included a Co-Founder/Exec Producer role at StoryGame Studios Inc. here in Toronto. Prior to that, Cameron founded and led BabyRobot along with an evolving executive leadership role at parent company, Kirshenbaum, Bond, Senecal + Partners Canada.

Wykes will work with local and global S4 partners to grow the Content practice (MediaMonks) in Canada, finding synergies with newly acquired partner Jam3, and integration with data and digital media agency, MightyHive Canada. Cam will be based in Toronto, with responsibilities that span coast to coast. 

S4 continues to forge the new agency model, seeing Wykes' role as a major opportunity to grow its Content discipline in Canada - as part of its strategic leadership vision within Data, Media and Content disciplines globally.

Cam brings notable career experience to the S4 family, having founded and grown a number of digital agencies, including BabyRobot, PUSH interactive and Mighty.