Material Requirements

All entries must supply a 500-word document (see elements below), explaining how the campaign relates to the selected category and how it pushed boundaries. Please make sure to address key areas that judges will be assessing where relevant: content integration, partner collaboration, creativity & innovation, as well as impact.

Within the case, you will be required to submit the following information:

Date of implementation or launch
Describe objectives and any challenges
Describe how you arrived at the insight and resulting concept
Describe the execution, identifying any elements of the program that challenged the status quo
Impart results and impact
Case summary documents must be no longer than 500 words max.
Do not reveal the name or logo of your advertising agency/media company within your case summary document. (Use generic messaging like "Our team noticed..." or "We challenged the status quo by...")
For category-specific requirements to include within your case summary, please review the "Case Summary Category Specifications" list, under the Visual Materials section, below.

In addition to the 500-word case summary, please upload a separate document with a list of credits, citing everyone who worked on the project. In the event of any wins, these credits will be published on our websites and in strategy magazine. They will also be used as submitted within strategy’s Creative Report Card. (Please make sure to include the names for any planners/strategists, as they are included in the Creative Report Card, and also include credits for the brand-side marketing team.)

Please note that there are two options for documents on the Upload File page. When uploading Case Summary Documents, please select the "Document" option. When uploading your list of credits, please select "Credits".

Visual Materials:

All entries must include a visual component for consideration (but must not reveal the advertising agency/media company name or logo).

Accepted file formats and sizes:

Videos:

Case Summary videos can be no longer than 2 minutes in length. Other videos, including examples of the work itself, may fluctuate in length. For all videos, please use Google Chrome browser to upload files following the specifications below:

File format: H.264 MPEG-4 video in .mp4 file format
File size limit: 500 MB
Aspect ratio: 16:9 NTSC (1920 x 1080, or 1280 x 720, etc.)
Frame rate: Up to 30 frames per second (constant frame rate)
Profile: Main Profile Level 3.1 - 4.1
Audio: AAC-LC audio up to 320 Kbps, 48kHz, stereo audio.

Please note that there are two options for videos on the Upload File page. When uploading any video ads (online/television ads, as they originally aired), please select "Video". When uploading your Case Summary Video, please select "Case Summary Video" from the dropdown menu.

Audio Files:

.mp3 format and a maximum of 10 mb each.

Images:

.jpg and a maximum of 10mb each.

Promotional Image (Optional):

Each entry may include one Promo Image to represent the overall campaign, in the event of any wins. The AToMiC Awards reserves the right to select an alternative image, if deemed more suitable. Not mandatory, but if included, Promo image must be .jpg and a maximum of 10mb each.

Case Summary Category Specifications:

AI - Judges will be assessing innovation, execution and impact of the AI entry - so a summary video is required. Images that support the written entry will also be accepted. Live URL links to any online material (providing access to chatbot/content executions) should also be included.

AToMiC Collaboration – To showcase the boundary-pushing nature of the entry, a summary video demonstrating both sides of the collaboration is strongly encouraged.

Supporting images and active links to any online material demonstrating the partnership and any novel aspects of it, or adding context to the case, should be included. The entry must address the level of difficulty and trust required to make the partnership work, and any obstacles overcome by either party.

AToMiC Compliance – Please include any ancillary material required to convey the innovation and effectiveness of your entry. Images supporting the regulated branding campaign should be included as well as any live URL links to online material. Summary videos are encouraged.

AToMiC Design – Supply images and case write up to convey the nature of the design project. Before and after images are required for redesigns. Summary videos are encouraged.

AToMiC Diversity - Judges will be assessing bravery in busting stereotypes and championing inclusivity within the content. The jury will also assess behind-the-scenes efforts to achieve greater diversity throughout the content creation process. A summary video explaining your content entry is encouraged. An ancillary written case that explains the work done to create greater team diversity throughout the content creation process (and beyond), as well as how the work entered fits in with the brand's broader diversity and inclusion efforts may be submitted (if that context is not included in the main case). Images that support the written entry will also be accepted. Live URL links to any online material should also be included.

AToMiC Engagement – Judges will be assessing the creativity and boundary-pushing nature of entries so supply a case summary written + video, links (if possible) and images to convey how the integrated project delivered deeper engagement and augmented audience experience. Entries MUST indicate at least two channels and show examples of each.

AToMiC Idea – A summary video is strongly encouraged to convey the novel nature of the entry, and its audience/industry impact. Supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

AToMiC IP – The jury will assess brands who best created breakthrough, unique intellectual properties/content concepts, and how they’re successfully building a fanbase/userbase so entry materials must entail examples from any platforms the IP exists on, and any launch materials. A summary video is strongly encouraged. You must include any video elements, audio files, supporting images and active links demonstrating the innovative nature of the IP. Ditto for launch program elements.

AToMiC PR - Your case summary should include how your PR program creatively generated buzz, captured consumer and media attention, and effectively solved challenges. Make sure to include any ancillary materials that made your campaign stand out and resulted in measurable outcomes.

AToMiC ROI – Must include an ROI or ROAS calculation; judges will expect to see a return on ad spend figure (the amount of revenue generated per $ spent). In addition to the all-important results, judges will also be assessing how success was achieved, so summary videos are encouraged to provide an overview of the program's innovation and audience impact. Supporting images and active links to any online material demonstrating the program’s effectiveness or adding context to the case should be included.

AToMiC Shift – A summary video demonstrating your strategic efforts on repositioning the brand or company and the results and impact is required. Clearly describe the original market reality for the brand, the insights behind the long term changes, and the results of the shift. If applicable, you may supply supporting images and/or active links to any online material. NOTE: This category does not recognize short terms pivots and stunts.

AToMiC Social – To showcase the boundary-pushing nature of the entry, a summary video demonstrating the breadth and depth of the social media impact is encouraged. In addition to reach and impression metrics, supporting images and active links to posts demonstrating the success of the program should be included.

AToMiC Sustainability – This category evaluates both the programs and the efforts behind the work to advance sustainability throughout the process, such as partnering or changing internal practices. Must include a case summary document, and visual representation of the work done for the brand (.MP4 video and/or .JPG images).

AToMiC Tech– Judges will be assessing the level of innovation applied to the novel use of technology, utility and impact, so a summary video explaining your entry is encouraged. Images that support the written entry will also be accepted. Live URL links to any online material should also be included.

AToMiC Video – In addition to including the actual online film, a summary video explaining your entry is encouraged. Live URL links to any online material should also be included.

Audio Branding – Must include examples of all audio branding elements (include live URL links to iterations featuring interactivity). A summary video that encapsulates the Audio Branding experience, and conveys relevant context such as strategy and impact is encouraged.

Best Broadcast Engagement – Judges will be assessing the creativity and boundary-pushing nature of entries, so please supply a clip of the broadcast engagement entry that conveys how the audience experience was augmented. If complex and multi-element, summary videos are strongly encouraged.

Best Digital Engagement – Judges will be assessing creativity and interactivity of entries, so ideally include live URL links to the elements involved. If this is not possible, jpegs of the project are acceptable, though summary videos are preferred.

Best Experiential Engagement – Judges will be assessing the creativity and boundary-pushing nature of entries, so please supply images in jpeg format showing how the environment was utilized. Summary videos are encouraged.

Best Print/Out-of-home – Judges will be assessing the creativity and boundary-pushing nature of entries, so supply a jpeg of the actual print/OOH engagement entry, or images that convey the project and how the audience experience was augmented. If complex and multi-element, summary videos are encouraged.

Best Transmedia – Entries must entail at least two different entertainment formats with distinct but related content (e.g. games, web series) and examples of all the different platform executions included, with innovation and strategy for each iteration addressed. Entrants will be judged on how well content works in each as well as cumulative impact, so a summary video is strongly encouraged. A brief video of any broadcast element, audio files, supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Brand Content – A summary video that addresses the insight, strategy and challenges for creating the Brand Content, as well as the audience impact and the level of innovation within the category, is encouraged. You must submit material (video, audio, images, active links) that will enable judges to see the full extent of the Brand Content program.

Brand Integration – Entries must demonstrate the extent of brand integration within the existing entertainment content/IP, and address innovation, strategy and impact. You must submit material that will enable judges to see the extent of the integration, how the viewer experience benefits from the brand participation and how well the integration communicates the brand message. Ideally a video clip, but supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Cause & Action – In addition to impact, judges will be assessing the creativity and visionary nature of entries, so please supply supporting images and active links to any online material that convey the CSR entry or add context to the case. Summary videos are encouraged. ***Public Service brands are NOT eligible***

Global – A summary video that addresses the challenges for the brand in the market(s) the program ran in, as well as the program’s level of innovation within the context of that market, is encouraged. Supporting images and active links to any online material demonstrating any novel aspects of the case should be included. Since the jury may not be familiar with the brand or its positioning, or be knowledgeable about the category within the market the program ran in, please put the level of difficulty and the degree of success in context.

Immersive Reality – Judges will be assessing innovation of the tech application, execution, utility and impact, so a summary video explaining your entry is encouraged. Images that support the written entry will also be accepted. Live URL links to any online material should also be included.

Niche Targeting – Please include any ancillary material required to convey the innovation and effectiveness of your entry. If needed for judges comprehension of the case, a brief summary of research conducted to identify a niche target may be included (200 words max) in addition to the written summary. Images supporting the niche campaign should be included as well as any live URL links to online material. Summary videos are encouraged.

Rights Clearance:

By submitting video, digital or print content, or any forms of entertainment, advertising or promotional materials (hereinafter "Content") as part of an entry or entries (hereinafter "the Entry") to the AToMiC Awards 2024 competition, the entrant company grants permission to Brunico Communications Ltd. (hereinafter "Brunico") to: show, play and/or publicly exhibit the Entry or submitted Content at the awards show; to telecast such awards show; to exhibit and communicate the Entry and submitted Content to the public by telecommunication; to include the Entry and submitted Content in screenings of the award winners' reels on websites operated by Brunico, its affiliates and independent third parties; and to exhibit the Entry and submitted Content in any educational or informational setting; and to charge admission therefore where applicable.

The entrant company acknowledges and agrees that Brunico may use the Entry and submitted Content, or any reproduction of the Entry and submitted Content in whole or in part, in telecasts, webcasts, exhibits, books, pamphlets, and other publications or in television broadcasts featuring award entries and for which Brunico may receive compensation.

The entrant company holds all necessary rights and/or licences for such aforesaid uses by Brunico of the Entry and submitted Content, including all music and other works contained within the Entry and submitted Content.

The entrant shall be responsible and shall hold Brunico, its assignees and licensees harmless for talent and/or other residual fees or claims arising by or due to the uses of the Entry and submitted Content by Brunico as referenced herein.

The entrant company submitting the Entry and Content certifies and confirms that it has the full authority to grant the rights to Brunico for the uses referenced herein, on its behalf and on behalf of any client for whome the Content and/or Entry was produced, unless Brunico is otherwise advised in writing at the time the entrant submits the Entry and Content to Brunico.