Eligibility & Guidelines
All entries must be Canadian - which means work that was conceived and created by Canadian agencies or brands, or the Canadian divisions of global agencies or brands. In the case of inter-office collaboration, work is eligible if the lead creative came from Canada, and the majority of the creative credits are Canadian team members (spanning roles including CCO, CD, art & copy).
All entries must have run in full, or the majority of work must have first launched, between November 1st 2024 and November 4th, 2025. Entrants are not permitted to submit the same project from any previous year, unless there has been significantly new creative and/or strategy implemented during the eligibility period, which must be identified in the case study.
To enter, you must include a 500-word case summary describing your entry, including objective, insight, concept, execution and results. Ideas, collaboration and impact are areas that judges will also assess, so please include any such information relevant to your entry.
In addition, all entries must include visual evidence of the work itself, to support the written entry. The AToMiC Awards allows the use of case summary videos, but they are not required. If your entry can be adequately judged without a case video, please do not feel obliged to include one.
All entries will require approval from both the entrant company’s leadership (CEO or President), and a senior marketer from the client brand, in a signed Release Form, affirming the accuracy and authenticity of submitted materials. This form has been added to the Upload File menu, and must be included with each entry. Failure to provide the signed form may result in disqualification and removal from the awards competition.
Download the 2026 AToMiC Awards Release Form HERE.
Entrants must footnote claims and provide a link to any media & press coverage (such as press headlines, clips from shows, etc.) separate from the original campaign footage, as well as clearly state when and where AI tools were used in the development of the case study and boards. These footnotes and links can be included within the written case summary document, or uploaded as a separate document. Either way, these footnotes and links will NOT count towards the case summary document word count.
Please declare if - and how - AI was used in the process of developing, creating, or executing your entry. If AI was employed, please add a brief overview of how it was used. Please also flag if AI was used to help craft/produce your case study or write your submission, and if so, please confirm that no third-party copyrights have been breached. Entries must meet Canadian advertising regulations & standards.
Entries assessed as offensive to viewers will be disqualified. Entries that are deemed ineligible in any category, and entries that are incomplete and/or removed at the request of the entrant after payment has been made, will not be refunded.
At any point during our entry period, you may sign-in to your account to view and edit your entries from the Entry Dashboard.
Submission Checklist:
By the closing deadline of Tuesday, November 4th, 2025 at 11:59pm ET, you must supply:
- A fully completed Entry Form. At any time during the entry period, you may save and return to the entry form to change/add new information, or add/edit visual elements, from your Entry Dashboard. To edit your entry form, click “Edit” to proceed.
- A case summary document in PDF format (500-word limit). Do not reveal the name or logo of your advertising agency/media company anywhere within the case document, or in the name/title of the PDF.
- A list of credits identified in the entry form. May also be uploaded separately as a PDF (but must be separate from the case summary).
- A Release Form, affirming the accuracy and authenticity of submitted materials, signed by the entrant company’s leadership (CEO or President), and a senior marketer from the client brand.
- Visual components in support of your entry. (Must include the public-facing work, but may also include summary videos and/or boards.)
- Payment submitted online. You will be prompted to pay these fees by Visa, Mastercard or AMEX.