2016 Winners

AToMiC GRAND PRIX

Uber – Uber Safe

AToMiC COLLABORATION

GOLD: The Foundation Fighting Blindness - Experience Blindness
SILVER: Molson Canadian - Hockey Heaven

Cause & Action

GOLD: Alzheimer Society of Toronto - Music for Memory Project
GOLD: Uber – Uber Hunger
SILVER: SickKids Foundation – Life Unpaused
BRONZE: Ontario Women's Directorate - #WhoWillYouHelp
BRONZE: Ronald McDonald House Charities of Canada - #RMHCthankyou

Tech Breakthrough

GOLD: Uber – Uber Safe
BRONZE: IKEA - #ShareTheBathroom
BRONZE: Molson Canadian - Global Beer Fridge

AToMiC ROI

GOLD: The Canadian Centre for Gender & Sexual Diversity - The Gay Sweater
SILVER: The Canadian Safe School Network - Kids Read Mean Tweets

Best Brand Integration

SILVER: SickKids Foundation - SickKids / CBC Murdoch Mysteries
SILVER: Canada Post – Venture One - Canada Post / Dragons’ Den

Best Niche Targeting

GOLD: Lexus Canada - Lexus LinkedIn
SILVER: Mount Pleasant Group - Quitbit
SILVER: The Liberal Party of Canada - 2015 Election Campaign: Hazel
BRONZE: Walmart Canada – Pure Balance - Pooch Truck

AToMiC Design

GOLD: Nestle Canada - The SMARTIES Shout Out
SILVER: The Warehouse Studio - Guitar Book

AToMiC Shift

GOLD: The Liberal Party of Canada - 2015 Election Campaign
GOLD: Canon Canada - #TheCreatorClass
SILVER: Mount Pleasant Group – Quitbit

Virtual Reality

GOLD: Converse – Chuck Taylors - Made By You

Best Brand Content

GOLD: Cineplex - Lily & the Snowman
GOLD: Molson Canadian - Hockey Heaven

Best Experiential Engagement

GOLD: Raising the Roof - Coming Soon
SILVER: Wrigley - Skittles Holiday Pawn Shop
BRONZE: Molson Canadian - Hockey Heaven
BRONZE: The Canadian Centre for Gender & Sexual Diversity - The Gay Sweater

Best Print / Out-of-home Engagement

GOLD: Nike - #BetterForIt
SILVER: Leon’s - Leon’s Moving Day

Best Digital Engagement

GOLD: SickKids Foundation - Life Unpaused
SILVER: IKEA - #ShareTheBathroom
BRONZE: Uber - Uber Safe

Best Transmedia

SILVER: Epitome Pictures / YTV / TeenNick - Open Heart Interactive
BRONZE: CBC - Murdoch Mysteries: The Infernal Device

Best Broadcast Engagement

BRONZE: Universal Studios - Furious 7 Shared Intensity

Online Video

GOLD: Cineplex - Lily & the Snowman
SILVER: Raising the Roof - Coming Soon
BRONZE: The Canadian Breast Cancer Foundation - CIBC Run for the Cure – In this together

AToMiC Engagement

GOLD: Wrigley - Skittles Holiday Pawn Shop
BRONZE: Ontario Association of Interval & Transition Houses / Yellow Brick House - The Window Project

AToMiC Idea

GOLD: Wrigley - Skittles Holiday Pawn Shop
GOLD: Uber - Uber Safe
SILVER: The Canadian Centre for Gender & Sexual Diversity - The Gay Sweater