2020 Winner
Fountain Tire
Fan Bods
FCB Canada
GoldBest Digital Engagement
Advertising at national sporting events requires deep pockets, which is why the logos of deep-pocketed corporations are commonplace in arenas. While the multinationals might have the dollars, it’s the employees and management of local companies that have hometown pride.
Fountain Tire took its love of the Edmonton Oilers and, with the help of FCB, came up with a way to cheer on the hometown team and promote its brand – without getting into the costly game of outspending the competition. To get in front of NHL fans, Fountain Tire turned its employees into the first human typeface. Just like diehard fans in full body paint, real employees ranging from senior leadership to tire techs were hand-painted as crazed fans and then filmed to create a unified typeface including numbers and emojis.
Credits
FANBODS CREDITS:
AGENCY:
Nancy Crimi-Lamanna – Chief Creative Officer
Jeff Hilts – Chief Creative Officer
Matt Antonello – Group Creative Director
Noel Fenn – Group Creative Director
Derek Silveira – Senior Copywriter
Elma Karabegovic – Senior Art Director
Jana Desjardins – Producer
John Pace – Group Account Director
Chris Flynn – Account Executive
Adrian Bailon – Project Manager
Cody Sabatine – Art Director
Shelley Brown – Chief Strategy Office
Eryn LeMesurier – Planning Director
Chris Perron – VP Managing Director
NIMBLE (Production House):
Brett Blackwell – Director, Nimble Content
Michael Corbiere – Executive Producer, Nimble Content
Cale McArthur – Line Producer, Joe Media
Editors / Photographers:
Jon Garofalo – Editor, FCB
Brian Noon – Editor, Freelance, The Empire
Darren ¬¬Jacknisky – Photographer, Bluefish Studios
ALTER EGO:
Katie Methot (Producer)
Bobbi Dedman (Producer)
Eric Perrella (Online Editor)
Sebastian Boros (Editor)
Tricia Hagoriles (Colourist)
PIRATE Toronto Audio House:
Tom Eymundson – Director
Maggie Blouin Pearl (Producer)
Kyle Anderson (Sound Engineer)
SIX:
Madara Ranawake – Director of technology
Robert Blayney – Front end developer
Maia Spetter – Project Manager
Gillian Morrison – Project Manager
FUEL:
Marcelle Faucher - Retoucher
Nabil Elsaadi – Retoucher
Bruce Ellis – Print Producer
Billy Mavrakakis – Studio Designer
MEDIA:
Guru Media
PR:
Covalent Communications