The day recreational cannabis became legal in Canada was a monumental day, but it was not without its delays. Bill C-45 didn’t actually pass until months after it was initially set to become law and people were talking about it. The actual bill, that is, not just legalization.

Out of 63,212 tweets related to legalization, 10.54% of Canadians specifically mentioned Bill C-45. Leaf Forward and Rethink decided to use the physical document to celebrate the monumental day and help it stand out among a rush of fledgling cannabis companies.

It created “Pass The Bill,” a smokable version of the legalization bill – with all 90,659 words – printed on ultra-thin rice paper using safe, smokable, non-toxic ink. The rolling papers were then packaged like a document and closed with a wax seal sporting a cannabis-inspired version of the Canadian crest.

The campaign was launched on social with a kickoff video on legalization day in October. Papers were then sent to influencers in the cannabis space, who quickly shared the idea with their followers. The initiative made headlines across the globe and in cannabis publications, including Herb.co and High Times. Finally, the papers were made publicly available so that Canadians could pass the bill while they celebrated the passing of the Bill.