2019 Winner
Le Club AccorHotels
Seeker
Cossette
BronzeImmersive Reality
BronzeTech Breakthrough
“Seeker,” the world’s first biometric discovery tool for destination planning was created by Cossette for Le Club AccorHotels. Luxury is all about understanding a guest’s desires, even before they do. So the idea was to read customers’ minds.
“Seeker” recorded and analyzed emotional responses via headsets and pulse-readers at a live event with influencers and supermodels. It used the biometric data to create a report on people’s true travel desires and made visualizations of their brain activity and reactions. The experience was filmed and used to promote the online version of Seeker, generating 12 million impressions from travel industry press and tech media.
Credits
Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Associate Creative Director/CW: Rachel Abrams
Associate Creative Director/AD: Jake Bundock
Agency Producer: Erica Metcalfe
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
SVP, Director Client Services: Janis Lindenbergs
VP, Strategist: Kevin McHugh
SVP, Strategy: Rosie Gentile
Production House: The Mill
Executive Creative Director: Rama Allen
Creative Director: Will Adams
Producer: Jason Curtis
Creative Technologist/Developer: Mike Manh
Executive Producer: Jack Williams, Mike Pullan
Director: Ergin Kuke
DOP: Dan Frantz
Editing House: The Mill Chicago
Editor: Charlotte Carr
Behind the Scenes Editor: Al Benoit
Transfer Facility: The Mill Chicago
Colourist: Mikey Pehanich
Online Facility: The Mill Chicago
Flame Lead: Randy McEntee
Flame Artist: Jonny Freeman
Audio House: Antfood
ECD/Composer: Wilson Brown
Executive Producer: Sue Lee
Audio Technical Director /Lead Composer: John Dalton Harts Lead Composer: Yuta Endo
Composer: Spencer Casey
Composer: Bennett Eiferman
Senior Producer: Trevor Haimes
Website: WILD
Concept & Art Direction: Thomas Lichtblau, Matthias Mentasti
Design: Manuel Haring
Development: Moriz Bu¨sing, Stefan Kernjak
Producers: Thomas Ragger, Suzana Orsolic, Melissa Graf
Media Agency: Cossette Media
General Manager, Ontario & West: Brooke Leland
Group Media Manager: Goli Samii
Client: Le Club AccorHotels
SVP, Sales & Marketing: Jeff Doane
VP, Public Relations & Communications: Nicole Lierheimer
Executive Director Loyalty: Sabrina Lillew
Director, Loyalty Marketing: Siobhan Mitchell
Manager, Loyalty Marketing: Jeremy Ford
Digital Loyalty Marketing Specialist: Cara Calucag
Coordinator, Loyalty Marketing: Katie Jagodkin