2019 Winner

Interval House

The Broken Bride Registry

UNION

BronzeAToMiC Idea

BronzeBest Experiential Engagement

Domestic abuse is often not spoken about. Interval House and Union brought the fact that abuse often begins at the start of a marriage to life via the “Broken Bride Registry.”

It was like any regular wedding registry, but featured items like “Jealous Rage Bandages,” “Cigarette Burn Cream,” and the “Don’t Talk Back Arm Sling.” The items were displayed in a booth at Canada’s largest bridal show, where people could pick up a registry scanner and listen to real stories of abuse.

People could add Interval House to their actual bridal registry, so the organisation anticipates a significant spike in donations come next wedding season.

Credits
Lance Martin, Chief Creative Officer, UNION
Rica Eckersley, Creative Director, UNION
Adam Thur, Creative Director, UNION
Jennifer Dark, VP Production, UNION
Kristine LaFreniere, Account Director, UNION
Beatrice Dauphinais-Bourque, Account Manager, UNION
Jan Kanhai, Director Digital Production, UNION
Alfe Clemencio, Front End Developer
Jackie Roda, Editor, Married to Giants
HeydSaffer, Production House

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