The Terry Fox Foundation needed to convince younger Canadians about the importance of the cause that Terry Fox fought for – and how it continues to live on today.

Grip modernized the organization's message by taking archived footage of Fox during his famous marathon run, and combined it with a crowd cheering his name and the message, “0 Likes. 0 Posts. 0 Shares. Millions of Followers” – which acted as commentary on our social-media obsessed world.

The campaign also extended into a Canada-first collaboration with Square Technology, where people could tap their credit or debit card to donate to cancer via a digital board in Toronto.

The spot blew up, receiving over 48,000 likes, 16,000 shares, and 6.3 million impressions. And, most importantly, year-over-year online donations were up 45%.