2019 Winner
Les Producteurs de lait du Québec
Singing Cartons
lg2
SilverImmersive Reality
Taking immersive reality into the aisles to prompt more immediate purchases the Milk Producers of Quebec and Lg2 used augmented reality to grow love for dairy. It developed a peculiar app that made milk cartons sing traditional Christmas songs. The “Singing Cartons” app could detect up to five cartons in a home fridge, on store shelves and even street billboards, with the boxes turning into a festive choir.
Credits
Client: Les Producteurs de lait du Québec – Julie Gélinas, Sara Bujold
Agency: lg2
Partner, Vice-President, Creative Director: François Sauvé
Creative Director, Digital Experience: Nicolas Baldovini
Art Director: Marc Guilbault
Copywriter: Guillaume Bergeron
Art Director, Digital Experience: Vincent Bélanger
User Experience: Joël Auchu
Strategic Planner: Stéfanie Forcier
Account Director: Karine Payette
Account Manager, Digital Experience: Alice Dawlat
Account Manager: Julia Lemyre-Cossette
Account Coordinator: Carl Milette
Technical Director: François Perreault
Front-End Developer: Raphaëlle Cantin, Simon Côté-Bouchard
Data and Performance Strategist: Raphaël Calgaro
App Development: Cortex
2D and 3D Animation: couleur.tv
Media: Touché! – Martin Soubeyran, Maeva Tepea, David Audet-Simard