2019 Winner
The Workplace Safety and Insurance Board of Ontario
Typefaces of the Fallen
GREY Canada
BronzeAToMiC Design
Workplace safety signs are a legal requirement at job sites in Canada. However, many are seemingly disregarded. So the Workplace Safety and Insurance Board and Grey redesigned them to be unignorable. Working with the families of deceased workers, they crafted a typeface that memorialized workers who had died on the job. Each letter was inspired by the likeness of a fallen worker and told their story. The typeface was then used to recreate common workplace safety signs and placed close to potential hazards, giving workers a more powerful reason to rethink safety.
Credits
Agency: GREY Canada
President, Chief Creative Officer: Helen Pak
VP Planning & Innovation: Ian Westworth
Strategic Planning Director: Adam Brain
Executive Creative Director: Joel Arbez
Executive Creative Director: James Ansley
Associate Creative Director: Ryan McNeill
Associate Creative Director: Ryan Lawrence
Director of Design: Genevieve Beharry
Copywriter: Cory Hansen
Art Director: Oskars Trinitis
VP Client Services Director: Nicole Lupke Account Director: Leslie Cooper
Account Director: Lindsay Mertiri
Account Executive: Lindsay Proudfoot Director of Production: Terri Vegso Producer: Adam Park
Digital Producer Sam Leirsch
Producer: Haley Stefan
Photographer: Kristof Arasim
Media: PHD
Jim Orr: Director at PHD Canada
Andrew Ouellette: Account Manager, client services
Production house: Untitled Films
Director: Tyler Williams
Director of Photography: Jesse Louttit Director of Photography: Christoper Romei Executive Producer: Lexy Kavluk
Line Producer: Jason Friedman
Editing: Saints Editorial
Editor: Robin Haman Producer: Sara Windrim Producer: Michelle Rich
Typography: Canada Type
Director of Type: Patrick Griffin
Audio: Grayson Matthews
Audio Director: Ryan Kondrat
Audio Engineer: Vladimir Nikolic
Executive Producer: Kelly McCluskey
Finishing: Alter Ego
Colour Artist: Clinton Homuth
Colour Producer: H. Jane Garrah
VFX Artist: Steven McGregor
Assistant VFX Artist: Sebastian Boros
Assistant VFX Artist: Bobbi Dedman
Executive Producer: Hilda Pereira
Executive Producer: Cheyenne Tapioca Bloomfield