2019 Winner
Fenplast
Metal Proof
lg2
SilverOnline video
Fenplast is a Canadian door and window manufacturer. Its specialty is soundproofing. The brand wanted to remind homeowners that silence is something to be considered when choosing a window. What better way to tell people about its effectiveness than to demonstrate it? During a heavy-metal festival, Fenplast and Lg2 set up a room made entirely of the soundproofed windows. The team put babies inside and filmed them sleeping peacefully to showcase the power of the product. Within the first few days, the content piece generated 117,000 views.
Credits
- Luc Du Sault, Creative Director, lg2
- Andrée-Anne Hallé, Writer, lg2
- Vincent Bernard, Art Director, lg2
- Andrée-Anne Hallé, Art Director, lg2
- Mélanie Châteauneuf, Strategy, lg2
- Mélanie Châteauneuf, Account Manager, lg2
- Alexandra Laverdière, Account Manager, lg2
- Emmanuelle Pey, Account Manager, lg2
- Charles Harvey, Account Manager, lg2
- Nancy Mc Donald, Agency Producer, lg2
- David Poulin, Director, Nova Film
- Vincent Masse, Director of Photography
- Nova Film, Production Company
- Alexis Dubosc, Executive Producer, lg2
- Maxime Verville, Framing
- Olivier Rivard, Sound Design and Engineering, BLVD
- David Beaulieu, Music, BLVD
- BLVD, Post-production and Architecture
- Paul Jutras, Video Montage
- Julie Pichette, Direction of Production, lg2
- Evenko, Collaborator