2019 Winner
Cerebral Palsy Association of Manitoba, Public Interest Law Centre
Locked out of Life
UpHouse Inc.
BronzeAToMiC Diversity
BronzeBest Experiential Engagement
It’s easy to switch off and disengage from a static visual that simply requires passive attention. But tactile experiences drive empathy. And, as a result, provoke participants to confront their own prejudice.
The Cerebral Palsy Association of Manitoba set out to educate Canadians on what it's like to live with the disorder, particularly when they've lost the support they rely on.
Tyson Sylvester is a young man with disabilities who is fighting to get back the social services that were taken away after graduating high school. Uphouse filmed Tyson making the issue public for the first time when he locked himself in a jail cell in Winnipeg’s busy Old Market Square.
Though visually discomfiting, people were encouraged to walk up to the jail cell and listen to a recording of Tyson telling his story.
The “Locked Out of Life” video reached more than 150,000 people on Facebook and over 2,100 people have signed a petition demanding better services for adults with physical disabilities in the province.
The “Locked Out of Life” video reached more than 150,000 people on Facebook and over 2,100 people have signed a petition demanding better services for adults with physical disabilities in the province.
Credits
Creative Director and Director: Alex Varricchio
Associate Creative Director and Production Manager: Brenlee Coates
Director of Photography and Editor: Jérémie Wookey
Assistant Editor: Danelle Granger
Production Assistant: Natasha Rey
Videographer: Trevor Hnatowich
Videographer: Scott Anderson