2019 Winner

Skittles

Skittles #GIVEaDAM

DDB Canada

SilverBrand Content

Skittles and DDB wanted to give Gen Z a reason to give a damn about Canada Day (an event that's met with apathy among the demo), by letting them “#GIVEaDAM.” It turned the iconic beaver into an ironic Canadian Beaver-man and had him build a dam in real-time. Then, on Canada Day, the 4.5-hour stream of a Beaver-man building a dam beside a stream went live. For every view, Skittles gave money to the David Suzuki Foundation for actual beaver dams, plus 800,000 teens watched on the day.

Credits
Creative Director - Allan Topol, Creative Director - Craig Ferguson, Copywriter - Kyle Waye, Art Director - Troy Geoghegan, Art Director - Dean Hamann, VP Tech - Dylan Dempsey, Developer - William Lee, Director of Production - Chris Webden, Producer - Carol Boate, Digital Project Manager - Danielle Black, Group Account Director - Julien Bissuel, Account Director - Jessie Sweeney, Strategy - Nicole Ranjesky, Social Media Strategy - Steph Joudrey, Production Company - HeydSaffer, Director - Derek Horn, Director of Photography - Derek Horn, Line Producer - Ben Robinson, Post-Production Company - Upstate, Editor - Tom Mountain Jr., Online Editor - Jay Smith, Audio House - Audio Process, Audio House Engineer - Jacob Waxman, Casting Agency - Mann Casting, Talent - Tal Zimmerman, Talent - Anders Yates, Talent - Janet Davidson, Talent - Mike Hanson

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