2019 Winner
Uber Canada/M.A.D.D.
Uber Moms
Zulu Alpha Kilo
SilverAToMiC Collaboration
SilverBest Experiential Engagement
SilverCause & Action
People have become desensitized to ads around impaired driving. Many don’t want to hear about the personal risks. So the idea behind the joint Uber and MADD content piece was to instead focus on the loss of motherhood. Zulu Alpha Kilo found Shelly, an Uber driver who had lost her daughter to impaired driving. The team rode along with her one night as she picked people up at local bars, filming her sharing her story. People could donate $1 to MADD each time Uber’s “Compliment” badge was used.
Credits
Agency: Zulu Alpha Kilo
Client (Company): Uber Canada
Creative Director: Zak Mroueh
Art Director: Charline Fauche-Simon, Andrea Romanelli
Writer: Angeline Parsons, Jon Taylor
Agency Producer: Jaclyn Garfinkle, Pam Portsmouth, Revital Grunberg, Cherie O’Connor, Raquel Rose
Account Team: Nadine Arsenault, Kendal Saby
Strategic Planner: Jenn Breton, Jamie Cuthbertson, Heather Segal
Client (Company): Uber Canada
Clients: Lindsay Liptok, Erica Edwards, Melanie Boudreau
Media Agency: Cossette
Production House: Skin and Bones Film Company
Director: Adam Azimov
Production House Executive Producer: Tasha Litt
Production House Line Producer: Luke Bryant
Director of Photography: Daniel Grant
Casting Director: Shasta Lutz, Jigsaw Casting
Video Post Facility / Editing Company: Skin and Bones
Editor: Mitch Finn
Compositor / Online: Andy Hunter, Redlab
Colourist/Transfer: Jason Zukowski, Redlab
Audio Post Facility/Music House: Vapor RMW
Audio Director: Brendan Quinn/Joey Serlin
Music Supervision: Danielle Lindy
Producer: Kat Stewart
Engineer: Julian Rudd
Production House: Zulubot
Director: Jessica Edwards
Production House Line Producer: Marc Milliard
Director of Photography: Devon Burns
Video Post Facility / Editing Company: Zulubot
Editor: Jay Baker
Compositor / Online: Jay Baker
Audio Post Facility/Music House: Zulubot
Producer: Jolette Samuel
Engineer: Dino Cuzzolino