One of the largest contributors to the overuse of plastic is the plastic straw. They’re everywhere, they’re single use, and they’re killing life in the oceans. Greenpeace wanted to take a stand and boldly pronounce that it was time to end the use of plastic straws with a provocative ad campaign.

Rethink created a series of “Stop Sucking” images to powerfully articulate the realities of plastic straw waste. Fish and other marine life were depicted in a glass with a straw brutally inserted into their mouths. Because of the visual nature of the ads Greenpeace was able to run the campaign in print and out-of-home, with each translated into dozens of languages to be used around the world. The images have been used as one of the main visual drivers in many European countries’ environmental campaigns pushing for greater policies and elimination of single-use plastics.