2019 Winner
CAMH
Mental Health is Health
Zulu Alpha Kilo
SilverBrand Content
The majority of Canadians don’t believe that mental health is as important as physical health. This insight led to the Centre for Addiction and Mental Health's (CAMH) “Mental Health is Health” content series that questioned why society treats mental and physical health so differently. A series of videos by Zulu featured real stories. One woman shared how she received less support for her mental illness than for her bouts with cancer, while retired NHLer Corey Hirsch opened up about his own debilitating struggles. #MentalHealthIsHealth has since been used 11,000 times, generating 30 million earned impressions and increasing online donations to CAMH by 41%.
Credits
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director/Art Director: Catherine Allen
Creative Director/Writer: Ian Simpson
Creative Director (Website): Jon Webber
Associate Creative Director (Website): Marcelo Mariano
Design Director/Designer: Ryan Booth
Art Director: Manali Kulkarni, Marcelo Mariano (Website)
Writer: Dylan Verwey, Peter Giffen (Website)
Designer: Jack Curtis, Marcelo Mariano (Website)
Agency Producer: Jac Benoit, Teresa Bayley, Ola Stodulska, Nadaa Baqui
Studio Artist: Anna Harju
Account Team: Mike Sutton, Rob Feightner, Hilary Roberts, Violet Karbalaei, Eric Kormos
Strategy Team: Tim Hopkins, Sean Bell, Heidi Philip, Vergel Evans (User Experience)
Brand Innovation Director: Sean Bell
Client (Company): CAMH
Clients: Danielle Donadio, Lori Spadorcia, Robin Rowe, Rino La Grassa, Trina Klink,, Dr. Ivan Silver, Dr. Damian Jankowicz
Media Agency: UM
Media Agency Planner: Kate Mateer, Emily Strongitharm
Production House: Untitled Films
Director: Caitlin Cronenberg
Executive Producer: Lexy Kavluk
Line Producer: Jennifer Walker
Director of Photography: Kris Bonnell
Casting Facility: Ground Glass Media
Casting Director: Andrew Deiters
Production House: Zulubot
Director: Barbara Shearer
Production Manager: Jenna Peel
Director of Photography: James Arthurs
Editorial Company: Zulubot
Director of Content: Cary Smith
Editor: Marissa Bergougnou, Jay Baker, Kaisa Pitsi
Assistant Editors: Max Lawlor, Robbie Haring, Jarvis Alston
Engineer: Stephen Stepanic
Photographer: Anthony Gallucci
Colourist/Transfer: Jarvis Alston
Post Production Facility: The Vanity
Executive Producer: Stephanie Pennington
Post Producer: Hannah Bird
Compositor: Michael Medeiros
Colourist/Transfer: Andrew Exworth
Audio Post Facility/Music House: Cylinder Sound
Audio/Music Director: Brad Nelson
Engineer/Composer: Joshua Mancuso
Interactive Programming: MNP LLP
Interactive Producer: Lisa Prentiss