Clickvitism (supporting a cause through the click of a mouse) was a big part of the States United to Prevent Gun Violence’s strategy.

While the organization’s “Backfire” campaign used similar social broadcasting techniques to raise mass awareness, it was initially meant to pique the interest of one person: U.S. President Donald Trump.

Every 16 minutes in America, someone is shot and killed. Yet, President Trump continues to fight against gun laws. “Backfire” was created to help bring him to his senses with gun regulations, and required mass supporters for it to cause effect.

Working with Rethink, the organization collected real-time gun violence data from over 2,500 media, law enforcement, and government sources. That data was then translated into auto-tweets from Americans – including actor George Takei and Parkland survivor Lex Michael – all directed at the President’s Twitter account. Advocates can tweet daily or weekly, and the crowdsourced campaign is still driving sign-ups, spreading the reality of gun violence to Trump and the entire Twittersphere with 93,000-plus tweets and 17 million impressions, on average, per day.