2019 Winner
Casey House
Break Bread Smash Stigma
Bensimon Byrne / Narrative / OneMethod
SilverAToMiC Diversity
BronzeBrand Content
In November 2017, Casey House launched the world’s first HIV-positive restaurant and called it June's HIV+ Eatery. The name of the eatery was an homage to the founder of Casey House, June Callwood. The pop-up was designed to put HIV stigma in the spotlight and generate social conversation. It did just that: one billion impressions were generated. To keep the conversation going, Casey House created a film that profiled the sometimes sad, but often uplifting stories of the HIV-positive chefs. The film premiered in front of 500 patients, donors, media, and influencers. It also caught the attention of HBO, with the network acquiring the rights to air the documentary in 2018.
Credits
Agency: Bensimon Byrne / Narrative / OneMethod
Executive Creative Director: Joseph Bonnici
Executive Creative Director: Dan Strasser
Creative Director (Narrative): Laura Serra
Creative Director (Narrative): Meredith Klapowich
Associate Creative Director: Gints Bruveris
Associate Creative Director: David Mueller
Art Director: Carly Ouellette
Agency Producer: Michelle Pilling
Business Lead: Jill Engleman
Project Manager: Ashley Belfast
Strategist: Aurora Stewart de Peña
Director of Social Media (OneMethod): Daniella Perruccio
Social Strategist (OneMethod): Courtney Dionne
Production Coordinator: Daniel Rankin
Camera: Julian Peter
Second Unit Camera: Lulu Wei
Second Unit Producer: Caroline Clarke
Second Unit Producer: Katie Link
Casey House:
Chief Executive Officer: Joanne Simons
Chief Marketing Officer: Martha Turner