2019 Winner
Central Station
Grass Roots
Central Station
BronzeCannabis Branding
When recreational marijuana became legal in Canada last fall, some pot brands strategically, ahem, cleared the air about cannabis as a way to stand out in a crowded space. Central Station’s “Grass Roots” introduction kit served to mellow out first-time smokers' anxieties about the popular pastime. The kit explained the difference between strains and educated users on accessories.
Credits
Brad Monk – Creative Director
Jeff Millar – Associate Creative Director
Dave Rodgers – Director, Design
Ryan Gardiner – Art Director
Spencer DeWit – Graphic Designer
Edo Cuallo – Motion Design Lead
Alex Davies – Copywriter