Material Requirements

All entries must supply a 500-word document (see elements below), explaining how it relates to the selected category. Please make sure to address key areas that judges will be assessing where relevant: content integration, partner collaboration, creativity & innovation, as well as impact.

Within the case, you will be required to submit the following information:

  • Date of implementation or launch
  • Describe objectives and any challenges
  • Describe how you arrived at the insight and resulting concept
  • Describe execution
  • Impart results and impact
  • (500 words max)

In addition to the 500-word case summary, please upload a signed entry release form and a separate document with a list of credits, citing everyone who worked on the project. If you are a winner these credits will be published on our websites and in strategy magazine. They will also be used as submitted within strategy’s Creative Report Card. (Please make sure to include the names for any planners/strategists, as they are now included in the Creative Report Card.) 

  • Documents must be pdf format and a maximum of 10 mb each
  • Please ensure that your company name does NOT appear anywhere in your write-up. 

Visual material:

All entries must include a visual component for consideration. Summary videos are encouraged, but not mandatory.

Accepted file formats and sized:

  • Videos must be: H.264 mp4 with file sizes less than 1000mb and a running time less than or equal to two minutes. Hi-res recommended.
  • Images must be: Jpeg and a maximum of 10mb each
  • Audio must be: mp3 format and a maximum of 10 mb each

Please refer below for required material in each category. Summary videos may stand in for the listed elements.

AToMiC Collaboration – To showcase the boundary-pushing nature of the entry, a summary video demonstrating both sides of the collaboration is strongly encouraged, but not mandatory. Supporting images and active links to any online material demonstrating the partnership and any novel aspects of if, or adding context to the case, should be included. Address the level of difficulty and trust required to make the partnership work, and any obstacles overcome by either party.

AToMiC Design – Supply a jpeg or images to convey the nature of the design project. Before and after images are required. Summary videos are encouraged, but not mandatory.

AToMiC Engagement – Judges will be assessing the creativity and boundary-pushing nature of entries so supply a summary video, links (if possible) and jpegs to convey how the project delivered deeper engagement and augmented audience experience.

AToMiC Idea – A summary video is strongly encouraged to convey the novel nature of the entry, and its audience/industry impact. Supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

AToMiC IP – The jury will assess who best created breakthrough, unique intellectual properties/content concepts, and how they’re successfully building a fanbase/userbase so entry materials must entail examples from any platforms the IP exists on, and any launch materials. A summary video is strongly encouraged. You must include any video elements (h.264 mp4 with file sizes less than 100mb), audio files (mp3), supporting images and active links demonstrating the innovative nature of the IP. Ditto for launch program elements.

AToMiC ROI – In addition to the all-important results, judges will be assessing the innovation and audience impact of entries, so summary videos are encouraged to provide an overview of the program’s success. Supporting images and active links to any online material demonstrating the program’s effectiveness or adding context to the case should be included.

AToMiC Shift – A summary video demonstrating your strategic efforts on repositioning the brand or company and the results and impact is required. Clearly describe the original market reality for the brand, the insights behind the shift, and the results of the change. If applicable, you may supply supporting images and/or active links to any online material.

AToMiC Social – To showcase the boundary-pushing nature of the entry, a summary video demonstrating the breadth and depth of the social media impact is encouraged. In addition to reach and impression metrics, supporting images and active links to posts demonstrating the success of the program should be included.

Audio Branding – Include examples of all audio branding elements (include live URL links to iterations featuring interactivity). A summary video that encapsulates the Audio Branding experience, and conveys relevant context such as strategy and impact is encouraged. Video files (h.264 mp4 with file sizes less than 100mb), audio files (mp3), and active links to any online material demonstrating the entry are mandatory.

Best Broadcast Engagement – Judges will be assessing the creativity and boundary-pushing nature of entries, so please supply a clip of the broadcast engagement entry that conveys how the audience experience was augmented. If complex and multi-element, summary videos are strongly encouraged, but not mandatory.

Brand Content – A summary video that addresses the insight, strategy and challenges for creating the Brand Content, as well as the audience impact and the level of innovation within the category, is encouraged. You must submit material that will enable judges to see the full extent of the Brand Content program: video (h.264 mp4 with file sizes less than 100mb), audio files (mp3), images and active links to any material demonstrating the Brand Content are mandatory.

Best Digital Engagement – Judges will be assessing creativity and interactivity of entries, so ideally include live URL links to the elements involved. If this is not possible, jpegs of the project are acceptable, though summary videos are preferred.

Best Experiential Engagement – Judges will be assessing the creativity and boundary-pushing nature of entries, so please supply images in jpeg format showing how the environment was utilized. Summary videos are encouraged, but not mandatory.

Brand Integration – Entries must demonstrate the extent of brand integration within entertainment content, and address innovation, strategy and impact. You must submit material that will enable judges to see the extent of the integration, how the viewer experience benefits from the brand participation and how well the integration communicates the brand message. Ideally a video clip (h.264 mp4 with file sizes less than 100mb), but supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Best Print/Out-of-home Engagement – Judges will be assessing the creativity and boundary-pushing nature of entries, so supply a jpeg of the actual print engagement entry, or images that convey the project and how the audience experience was augmented. If complex and multi-element, summary videos are encouraged, but not mandatory.

Best Transmedia – Entries must entail at least three different types of media (e.g. TV, online, print) and examples of all the different platforms included, with innovation and strategy for each iteration addressed. Entrants will be judged on how well content works in each as well as cumulative impact, so a summary video is strongly encouraged. A brief video of any broadcast element (h.264 mp4 with file sizes less than 100mb), audio files (mp3), supporting images and active links to any online material demonstrating the entry or adding context to the case should be included.

Brand Voice – To showcase the boundary-pushing nature of the entry, a summary video demonstrating the Brand Voice execution/program is encouraged, but video elements (h.264 mp4 with file sizes less than 100mb), audio files (mp3) and links/access to all elements will suffice.Providing access to chatbot/content executions so judges can experience the interactivity is mandatory. If your Brand Voice entry tackles audio search issues, include examples of brand efforts to build prominence.

Cause & Action – In addition to impact, judges will be assessing the creativity and visionary nature of entries, so please supply supporting images and active links to any online material that convey the CSR entry or add context to the case. Summary videos are encouraged, but not mandatory.

Global – A summary video that addresses the challenges for the brand in the market(s) the program ran in, as well as the program’s level of innovation within the context of that market, is encouraged. Supporting images and active links to any online material demonstrating any novel aspects of the case should be included. Since the jury may not be familiar with the brand or its positioning, or be knowledgeable about the category within the market the program ran in, please put the level of difficulty and the degree of success in context.

Niche Targeting – Please include any ancillary material required to convey the innovation and effectiveness of your entry. If needed for judges comprehension of the case, a brief summary of research conducted to identify a niche target may be included (200 words max) in addition to the written summary. Images supporting the niche campaign should be included as well as any live URL links to online material. Summary videos are encouraged, but not mandatory.

Online Video – In addition to including the actual online film, a summary video explaining your entry is encouraged. Live URL links to any online material should also be included.

Tech Breakthrough – Judges will be assessing innovation, utility and impact, so a summary video explaining your entry is encouraged. Images that support the written entry will also be accepted. Live URL links to any online material should also be included.

VR – Judges will be assessing innovation, execution and impact of the VR experience - so a summary video explaining your entry is required. Images that support the written entry will also be accepted. Live URL links to any online material should also be included.

Grand Prix – The jury will select the best new program, site, app or commercial content from all the AToMiC entries, to recognize the brand, producer or network whose work most effectively reaches and connects with audiences today.

Submission of visual components online:

  • You will be able to upload visual components online for each entry in the Entry Dashboard.
  • You may also specify one file a summary video. To indicate that a file is a summary video, the name of the file must be "summary". i.e. summary.mp4
  • The following are the support file formats: Video: H.264 MP4, Audio: MP3, Documents: PDF, Photos: JPEG

 

Have questions? Need help?
Contact Larissa Santiago at 416-408-2300 x317 or lsantiago@brunico.com.