Categories span all aspects of the evolving media and marketing universe in Canada - advertising, media innovation, tech breakthroughs and entertainment content - so anyone can enter.
Ideas & collaboration are key to AToMiC recognition, and for more detail on what elements judges will be assessing in each category, please click here.
The main areas of entry are:
Advertising/Media – Forward-thinking programs & media-centric firsts - from traditional ads that break new ground through to branded content that goes beyond what’s been done before.
Agencies, media agencies, brands or other partners may enter.
Content - New entertainment formats & models that engage consumers in new ways, from VR and games to webisodes and transmedia properties.
Intellectual property owners, media companies, brands and other partners may enter.
Technology – Advances in interactivity, platform capabilities, metrics - any tech breakthrough that helps reach and engage consumers in new ways or increases the potential and efficacy of campaigns and programs.
Platforms, developers, suppliers, media companies, agencies and other partners may enter.
Virtual Reality - Dont be fooled by its name. VR can have real impact. As the tech becomes more accessible, this category gives kudos to the programs that bench test the capabilities of VR and imagine new ways to use the tech for innovative content and engaging experiences.
AToMiC Shift – It takes a big brand to admit when change is needed. It`s not just fine-tuning, but making tactical changes to a company`s marketing strategy or brand positioning that can fundamentally shift the business and boost its bottom line.
This category celebrates the brands and companies that have, based on solid insight, repositioned themselves in front of (old or new) consumers and walked away with positive results.
*New* AToMiC Social – Best use of social media to reach and influence a demographic (or psychographic). This category celebrates socially-driven campaigns that break new ground to deliver tangible impact.
AToMiC Design – This is design that goes beyond beauty, and brings something entirely new to the category. Whether it`s a brand identity, retail design, packaging or a logo, this category celebrates work that takes design thinking to a new level.
*New* Global - Sometimes the most AToMiC work out of Canada doesn’t run in Canada. This category celebrates ground-breaking programs created by Canadians for markets outside Canada.
Online Video – What makes an online video go viral? Simply put, it has to be different. It gives the audience that `aha`moment that makes you gasp, laugh out loud or shed a tear. This category is for online films that truly stand out.
Best Transmedia –To build an audience you need a presence on whatever device they’re toting. This category celebrates the producers, networks and brands developing true transmedia content-entertainment whose complementary iterations intrigue viewers across many platforms, and messaging that uses each channel to its utmost potential.
Best Brand Integration – When entertainment (like TV shows, sports or music) and brands come together, sometimes the whole is lesser than the sum of the parts, but occasionally its greater. This category recognizes the integration programs that go beyond whats been done before, and add up to a more rewarding viewing experience and brand impact.
Best Brand Content – Brands are creating their own content to attract, entertain and inform audiences. This category recognizes the brand-created content programs that break through the flood of media options to command attention, engage, and ultimately influence.
Best Tech Breakthrough – Advances across platforms, tools, metrics and other tech-centric innovation help content producers, media companies and brands to effectively reach & engage audiences. This category identifies the projects and the new capabilities that made a real difference.
Best Niche Targeting – This category recognizes excellence in demo targeting, including effective multi-cultural programs, behavioural and psychographic audience engagement, and savvy addressability solutions.
AToMiC Engagement – Best use of media and platforms to achieve deeper engagement by utilizing novel approaches to amp up attention. This category celebrates the entries that command interest and involve audiences in new ways.
Best Digital Engagement –This category celebrates the entries that make the most of the mobile, social, digital space with engaging content and sticky brand endeavours that encourage interaction and participation.
Best Print/Out-of-home Engagement – Press, posters, everything that entails the printed word, has to work harder these days. This category recognizes the efforts that elevate the medium by taking creative risks and pushing boundaries. From billboards to magazines, traditional media is going beyond its borders - and via new tools such as AR and mobile - augmenting the depth of the experience.
Best Broadcast Engagement –This category recognizes the content producers, brands and networks that are making the broadcast experience exciting by virtually – or literally - breaking out of the box with new formats, models and made-you- look innovation.
Best Experiential Engagement – From ambient media, stunts and pop-up shops to physical/digital-spanning alternate reality games, this category celebrates clever use of an environment. At their best, real world activations supply context that amplifies content and fuels conversations.
Cause & Action – Moving the industry forward entails doing a better job as corporate citizens. This category celebrates the most impactful engagement plans for social responsibility- and cause-related programs, including media companies’ own and collaborative efforts.
AToMiC ROI – AToMiC ROI – Creatively economical ways to achieve critical mass and desired results. This category recognizes the clever cost-effective programs that blew past objectives.
AToMiC Collaboration –This category recognizes the people and players that bravely persevered to effect change by breaking down boundaries and forging ahead into uncharted territories. From first-ever technical achievements to first-time brand and content blending undertakings, AToMiC recognizes the brave partnerships and the level of trust that enables industry Firsts.
AToMiC Idea –When you go beyond conventional thinking – with insights, projects and concepts that defy categorization – this is the award that recognizes fresh takes, from brilliant insight to execution.
Grand Prix: AToMiC Content – Content is evolving. The jury will select the best new program, site, app or commercial content from all the AToMiC entries, to recognize the brand, producer or network whose work most effectively reaches and connects with audiences today.
Contact Zoe Sherwood at 416-408-2300 x237 or firstname.lastname@example.org.