Meet Our Judges
Labatt Breweries of Canada
Todd Allen is Vice President, Marketing for Labatt Breweries of Canada. Allen is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona.
Prior to his current role, Allen was the Global Vice President for Stella Artois. He is responsible for the successful Stella Artois “Buy a Lady a Drink” Campaign, a partnership with Water.org co-founders Matt Damon and Gary White. To date the campaign helped provide access to clean water to over 800,000 people in the developing world.
Prior to his Global role with Stella Artois, Allen worked for Labatt in Canada responsible for the Budweiser, Bud Light, Core & Value portfolio of brands.
In Canada, he launched the new Budweiser Hockey “Thank you for the Goals” Campaign, Kokanee Peak Brew – a limited edition batch brewed with the pristine snow collected from the peaks of 7 Canadian mountains, re-positioned Bud Light with a new disruptive campaign and is responsible for leading some of the world’s leading electronic dance events – Bud Light Sensation and Bud Light Digital Dreams.
Chairman & CEO
A visionary producer with a track record for delivering award-winning scripted content for audiences around the world, Christina Jennings is founder, chairman and CEO of Shaftesbury, a content company known for innovative storytelling and building successful brands. Spanning the production of TV, feature film and digital content, Shaftesbury titles are sold in 120 countries worldwide and include acclaimed international hits Murdoch Mysteries, Carmilla, ReGenesis, and Life with Derek.
As world-class brand builders, Shaftesbury is an industry leader in engaging and sustaining audiences by creating brand extensions including original content created for digital and social media platforms, mobile apps, and VR experiences. Taking the company’s expertise in scripted storytelling to the advertising industry, Shaftesbury ’s branded entertainment division drives profitable engagement with millennials using scripted series, turning brands into executive producers. partnered with leading millennial media agency Youth Culture to launch shift2, an agency dedicated to growing the company’s roster with brand funded content targeted at the coveted 18-34 demo. The company’s KindaTV, home to U by Kotex®-funded drama series Carmilla and other Shaftesbury web series, is the largest scripted YouTube channel for millennials in Canada, reaching nearly 100 million views since its launch in 2014.
Jennings is a graduate of the Canadian Film Centre and currently serves as Chair of the Centre’s Board of Directors. Named to Maclean’s Power List of Canada’s 50 Most Powerful People, Jennings’ recent awards and honours include Playback’s Producer of the Decade, the Academy of Canadian Cinema & Television’s prestigious Academy Achievement Award, the PROFIT Award for Excellence in Entrepreneurship at RBC’s Canadian Woman Entrepreneur Awards, and the Innovative Producer Award at the Banff World Television Festival.
Digital Art Director
With more than 15 years of experience in advertising and digital communication, Marilou is always searching for new ways to create engaging consumer experiences. Throughout her career, she has crafted award-winning work in digital storytelling, content creation, web and mobile experiences, and interactive environments.
As a Creative Director at lg2 since 2011, Marilou has been a driving force behind key activations and digital campaigns for QuébecOriginal, Tourisme Montréal, the SAAQ, Hydro-Québec, Desjardins and Bell. Her indefatigable curiosity for new technologies and what they can bring to communication constantly inspires her work.
Chief Creative Officer
We live in an age of commoditization, and creativity is the one consistent cure for this. It can serve up a product in a totally different light and can disrupt an entire industry. Creativity can bring life to a stagnant or unknown brand. In this day and age, it’s dangerous not to push for great work.
Sean’s been truly committed to doing great work in the search for what he calls “brand affection.” If people remember the work, connect to it, and of course love it, you’ll have a customer for life. Sean’s worked at TBWA Chiat Day, MacLaren McCann, Leo Burnett, and Cossette. He’s launched products for General Motors, Samsung, P&G, General Mills, TD Bank, Kellogg’s Canada, Molson and Meridian.
He’s re-energized brands such as James Ready beer, Bounce, Kellogg’s Pop-Tarts, Oldsmobile, and Visa Canada. And the work for some of these brands has been awarded internationally, in one case being recognized as the year’s most-awarded outdoor campaign in the world. Sean’s creative instincts come from a theatre background and time spent fishing. His ‘worldly insights’ come from his 4 children.
Chief Creative Officer
Nancy accidentally became one of Canada’s first interns when she offered her copywriting services free of charge over 20 years ago.
Eventually she went on to become a salaried employee and an awarded creative working at agencies ranging from small independents to large multi-nationals. While there, she led many of Canada’s largest brands and created some of Canada’s most recognized campaigns. Her work has been awarded nationally and globally at virtually every show including the Cannes Lions, London International Awards, CLIO’s, Effies and was recently ranked among the top 15 writers in Canada.
Nancy also has the distinction of bringing home Canada’s first Integrated Lion for her Ministry of Health Social Smoking campaign as well as winning 10 lions for Down Syndrome answers, the most awarded Canadian Campaign this year at Cannes.
Occasionally, Nancy still works for free judging both local and international shows, contributing articles to local marketingpublications and looking for the next generation of interns as the Chief Creative Officer with her partner Jeff Hilts at FCB Toronto.
Managing Director, Cossette Health
Cossette Communication Inc.
Joe Dee brings over 18 years of experience working agency side, client side, as an advisor to early stage companies, and as an entrepreneur. He leads up Cossette Health, with a focus on patient-centric and digitally-led solutions. Joe’s leadership and keen strategic instinct have helped bring some of Canada’s most innovative digital campaigns and products to life. He has held senior positions at Organic, Critical Mass, DDB / Tribal Worldwide, MaRS Discovery District and Klick Health.
At Cossette Health, Joe offers strategic guidance in technology and product development for our clients. He also leads up the Cossette Lab, which is focused on acceleration for our clients and for promising startups. He has worked on several global brands to deliver innovative experiences within the constraints of complicated enterprise data, technology, and regulatory compliance.
Partner and Executive Creative Director
Dave started out creating insight-driven work for Lexus, Toyota, Mackenzie Financial, and The Children's Aid Society. He then accepted a posting to London, where he continued to develop successful campaigns for British clients Hamlet Cigars, McEwans Lager, Hampton Court Palace, and the Tower of London.
Since returning to his homeland (Canada), Dave has developed a diverse array of work for an equally-diverse roster of clients including McDonalds, General Mills, Lexus, Stella Artois, Budweiser, Alexander Keith's, WestJet, Coca-Cola, and Molson.
His work has been awarded both nationally and internationally including Gold and Silver awards from The Cannes International Advertising Festival, The One Show, Clios, CA, D&AD and Media Innovation Awards. In 2005 his work for the Canadian Film Center was the number two most awarded campaign in the world.
Formally Dave was co-creative chief at Lowe Roche. He and his long time creative collaborator Pete Breton are co-ECDs at Anomaly Toronto.
Tracy is co-founder and employee number 1 at Alternator, the Creative Content division that brings subject matter expertise and delivery to Omnicom Media Group Canada’s agencies.
Prior to joining OMG, Tracy came from the Creative Agency side as a Writer, Executive Creative Director and Managing Director. Over his career, he has led and built creative departments at several traditional and digital agencies, including establishing the digital practice at Y&R Canada as a CD and ultimately as VP, Managing Director. Over his career, he has worked across virtually every category at both agencies and on the client side in both Canada and the U.S.
In addition to work in Marketing Communications, Tracy applies a lifetime passion for music to raise money for charity as a founding member of Community Soul Project.
In 2016 Ian co-founded Impossible Things with award-winning digital visionary Alex Mayhew to create new experiences and tools enabled by augmented reality technologies. Their first project ReBlink “remixes” and brings to life ten classic paintings allowing museum visitors to explore and interpret them in brand new ways. The ReBlink exhibition was commissioned by the Art Gallery of Ontario and it runs from July 2017 thru April 2018.
As a media & technology executive and entrepreneur Ian has for over two decades held senior leadership positions at the vanguard of the digital media industry in Canada. As a well-known industry advocate and organizer for over ten years Ian co-founded, directed and managed not-for-profit member-based digital media trade associations at both the provincial and national level. As a producer, Ian has created and developed media, technology and live event projects that have pushed boundaries while at the same time garnered critical and commercial successes.
In 2012 Ian became CEO of the Canadian Interactive Alliance / L’alliance interactive canadienne (CIAIC), the united voice of Canada’s provincial Interactive Media trade associations representing over 1000 companies from coast to coast. While at CIAIC, Ian has served as project lead for two seminal research initiatives: Financing of Interactive Digital Media in Canada; and, the Canadian Interactive Industry Profile, a comprehensive economic analysis of the Canadian interactive digital media industry.
Before that Ian spent eight years as the co-founder and President & CEO of Interactive Ontario (IO), the member-based industry trade association representing over three hundred companies working in interactive digital media in such areas as video game development, mobile innovation and online content creation in the province of Ontario.
Ian is a regular speaker at national and international industry events including First Look (Los Angeles), Game Developers Conference (San Francisco), Game Connection (Paris), SXSW (Austin), Rio Content Market (Rio de Janeiro), GameFocus Germany (Hanover), European Games Summit (Brussels), SESI-SP Creative Economy Summit (Sao Paulo), the Toronto International Film Festival (Toronto), and Banff Television Festival (Banff).
Ian has a Bachelor of Fine Arts (Honours) from York University where he completed an individualized study programme with concentrations in film, screenwriting, photography and creative writing. He was also the Founding President of the Creative Arts Students’ Association (CASA), the official student government for the School of Arts, Media, Performance and Design.
Senior Director, Marketing & Audience Experience
For more than 16 years, Tim Knapp has led brand development and marketing strategies in entertainment, sports, news, branded content and digital products & platforms for CBC, Canada's public broadcaster. His career has been defined by creating audience-first strategies and creating exceptional brand experiences for Canadians. He currently leads the marketing and audience experience team at CBC, responsible for creating and delivering marketing and engagement strategies with CBC's web and mobile verticals, suite of apps, original digital programming, and branded social channels.
Group Director, Global Marketing Solutions
As Group Director of Facebook’s Global Marketing Solutions, Ali sets the direction for how CPG marketers can best leverage Facebook’s apps and services in a mobile-first environment. In this role, Ali is responsible for partnering with clients and agencies to deliver innovative and effective marketing solutions that drive business results.
Prior to joining Facebook in April 2015, Ali worked at Unilever where as Senior Marketing Director, she developed marketing and category strategies, new product innovation, communication, and delivered growth on many personal care and foods brands including Hellmann’s, Becel, Dove and Axe. During her time at Unilever, Ali also spent two years on the Customer Development team, building the personal care business with Walmart. Before joining Unilever, Ali worked at Loblaw Companies, as a Category Manager on Personal Care.
Ali prides herself on her ability to integrate her thorough understanding of CPG business challenges with the opportunities in a mobile-first marketing environment. Ali is based in Facebook’s Toronto office. She holds degrees from the Ivey School of Business at Western, and Schulich School of Business at York. Ali is a very proud wife and mother of two.
VP Marketing & Business Development
A veteran in the global entertainment industry with demonstrated expertise and depth of knowledge spanning television, consumer products, digital media and retail sectors, Donna MacNeil is a savvy media marketing executive with a successful track record in helping companies design and execute marketing and communication strategies that drive results.
As VP Marketing for Toronto-based marketing agency ChizComm Ltd, she helps lead the 40+ person team in delivering strategic marketing for top brands in toy, consumer products and entertainment media. Passionate about brand strategy and finding smart and creative ways to make things get noticed, Donna has held senior level media and marketing roles with marblemedia, Spin Master and Kidscreen, working with top brands including Disney, The Jim Henson Company, Nickelodeon, NASCAR, Corus Entertainment and many more.
Director of Marketing
A passionate marketing, communications, and digital media expert, Jacqueline Nuwame combines the best of the creative and the corporate worlds and has a track record of success in translating customer engagement into business wins across the board.
As Director of Communications at Decode Entertainment, Inc. from 2000 to 2005, Jacqueline has fine-tuned her ability to deliver holistic branding solutions that exceed clients’ needs, partnering with broadcasters in Canada, the US, the UK and Australia to launch and promote a number of highly popular children’s series. These include the Emmy-nominated Angela Anaconda, and such hits as Undergrads, Radio Free Roscoe and Naturally Sadie.
She then established her own boutique agency – Eventide Media – helping TV production companies maximize the impact of their interactive media, PR, and marketing campaigns. One of Jacqueline’s most notable achievements was paving the way for Tricon Films’ top-rated show Instant Star by conceiving and launching TV and print publicity tour for the program. She also won the 2007 WIFT/Quebecor Mentorship Award and 2007 Quebecor/Banff World Television Festival Mentorship Award as Emerging Producer in Digital/Interactive Media.
Between 2007 and 2013, Jacqueline served as the public face of the Canadian Film Centre Media Lab, fostering partnerships with industry leaders and managing a portfolio of cross-platform branding initiatives. Through strategic communications, she has forged relationships with TELUS, NBC Universal, Toronto International Film Festival, Interactive Ontario and Hot Docs, and curated the 2011 “Nuit Blanche” exhibit at the Bata Shoe Museum.
After moving to Manulife, Jacqueline spearheaded the social media efforts, boosting customer awareness and engagement in line with the company’s reputational and commercial goals. She has secured 12 million impressions in just one year in the role, doubling the organization’s Facebook audience.
Jacqueline is currently Director of Marketing at EARIN AB, a Swedish start-up focused on disrupting the hearable technology space.
As a notable lecturer on diverse topics within the digital media and interactive communications sector, Jacqueline is currently sharing her professional expertise with Ontario College of Art and Design students by teaching the 12-week “Networked Communities & Environment” course she has authored.
Jacqueline has been an advisor or a speaker at Juror, Canada Screen Awards, NXNE, Banff World Media Festival, Innoversity, HTMelles Festival, Cross Media, HOT DOCS, NextMedia, OMDC-NXNE Music Festival, McLuhan Festival of the Future, and recently presented her research at the 8th annual International Sustainability Transitions Conference in Gothenburg Sweden.
Jacqueline holds Bachelor’s Degree in Sociology from the University of Toronto and has Masters in Leadership in Sustainability, a multi-disciplinary Master’s degree with an in-depth review of sustainable development and leadership in which she co-authored her research with Ericson, in Boras, Sweden.
Chief Creative Officer
Denise enjoys the distinction of being one of Canada's top 10 creative directors. She has won awards in every national and international award show including: Cannes Lions, The One Show, Communication Arts and D&AD. She has brought home numerous Lions in several categories for clients such as Cialis, Subaru, Epson, Crime Stoppers, Mott's Beverages and Wrigley She has also won the Grand prix for the most effective Campaign in the country for her team’s work on Auto Trader. In February of this year her team won two gold Cassies for Pepsico and Wrigley as well as the distinction of the topping the effectiveness index for 2017.
Denise has judged several international award shows including Communication Arts, London International, the New York Festivals, The One Show D&AD and was a 2012 Cannes judge and a 2015 Cannes judge.
She sits on many advertising panels and was recently a moderator for Women of Influence. Being a mom of twin eight year-old boys she would love to do a campaign that changed the world for the better.
Head of Marketing
Tammy Sadinsky is Head of Marketing for the Tim Hortons® brand in Canada and Executive Vice President of Retail for the Tim Hortons® brand in Canada and the United States. She joined the organization in January 2014 as Vice President of Food and Merchandise and was soon appointed to Senior Vice President of Retail for the Tim Hortons® brand in December 2014. Before joining Tim Hortons, Ms. Sadinsky was with General Mills for 17 years serving in both Canadian and US markets.
Jarrett is an International Emmy®-nominated producer, with over twenty years experience in features, television and digital media. As President and co-founder of Digital Howard, Jarrett’s focus is on creative and business development, creating original IP, cutting edge experiences, and convergent properties in concert with Broadcasters and Brands.
Early in his career, Jarrett enjoyed a five-year tenure as Director and Senior Creative Producer on The Crawlspace, TVOKids’ live daily programming block. Through his boutique production company Miracle Pictures, Jarrett created original multiplatform content, directed and produced television series for Discovery Kids, CBC and APTN, and created online experiences for blue chip brands. In 2007 Jarrett co-founded Smokebomb Entertainment, which became one of Canada’s leading digital content companies, and was acquired by Shaftesbury Films.