2018 Winners

Banff Centre for Arts and Creativity

Things You Can't Unthink


BronzeAToMiC Shift

The Banff Centre for The Arts is a world-class meeting venue, art incubator, educational institution and think-tank, which is at the centre of Canadian culture. Yet, very few Canadians know of its existence, or, if they do, they do not understand the full scope of what the Centre intends to accomplish.

In the past, each group communicated individual benefits using very traditional tropes. Cossette was tasked with identifying a singular brand position, from very disparate offerings and to generate awareness across Canada on a very limited budget.

Everything the centre does, from creating new and innovative forms of art, to hosting global mathematicians to crack new mathematical models, to conferences of industry leaders results in a change in view on the world. It alters how you see and think about that world.

The line that the agency developed was “Things You Can’t Unthink”. The Banff Centre stays with you. Therefore, everything that we produced needed to burrow into your mind and haunt the audience.

In an online film, there is an old emaciated man on all fours and only in his underwear. An incredibly tall and large man enters the room wearing a tuxedo, cracks his knuckles and lifts open the back of the old man. The man in tuxedo starts playing the back of the old man as sounds bellow out of his mouth. The tall man sheds a tear and stops playing. The old man then glances creepily at the camera with a smirk and then the film is cut to “Things You Can’t Unthink”.

A series of animated instagram ads and posters were also created by Justin Pulsen, a Toronto photographer with a penchant for shooting the surreal, featuring a man listening to headphones which were two halves of his head and a conch shell with a tongue and teeth.

So far, the video has achieved more than one million combined organic video views.

Title: Things You Can’t Unthink
Brand: Banff Centre for Arts and Creativity
Agency: Cossette
CCOs: Carlos Moreno, Peter Ignazi
AD: Spencer Dingle
Copywriter: Jordan Hamer
Designer: Corey Way
Agency Integrated Producer: Sharon Yokoyama, Sumit Ajwani, Kirsten White
Account Coordinator: Isabella Iannetta
Account Supervisor: Solomiya Gritskiv
VP, Client Leader: Wendy Morgado
SVP, Director of Client Service: Janis Lindenbergs
Director, Strategy: Lisa Hart
Chief Strategy Officer: Jason Chaney
Production House – Frank Content
Director: Rodrigo Garcia Saiz
Executive Producer: Danielle Kappy
Line Producer: John Barreiro
DOP: German Lammers
Editing House - Soda
Executive Producer: Mina Jang
Editor: Nicole Lawr
Production Coordinator: Laura Bossy
VFX Online/Colorist - Alex Boothby
Music House - MassiveMusic, PrimeChuck
Music Executive Producer: Charlie Janson
Music Director: Elijah Torn
Audio House – Berkeley
Audio Engineer: Jared Kuemper
Casting House: Jigsaw Casting
Casting Director: Shasta Lutz
Photographer/Art Director/Retoucher: Justin Poulsen
Illustrator: Greg Boychuk
Senior Retoucher: Trevor Gauthier
Production Manager: Dawn-Marie Mills
Media Agency – Cossette Media
Media Supervisor: Lexy Khoo
Group Media Director: Charles Morin
Clients – Banff Centre For Arts and Creativity
Director, Marketing and Communications: Matt Matheson
VP, Marketing and Communications: Lisa Cooke
President, Banff Centre: Janice Price
Curator of Walter Phillips Gallery: Peta Rake

Have questions? Need help?
Contact Zoe Sherwood at 416-408-2300 x237 or zsherwood@brunico.com.