GOLD: Cause & Action
Uber – Uber Hunger
Apathy is the biggest barrier preventing people from helping those who don't have enough to eat. We wanted to find a way to let people help at the touch of a button using Uber.
Often, the moment you walk past someone in need, you don't have the tools to help. You don't have food on you, you may not have money on you. But with Uber Eats Food Drive, you just need your mobile phone. Users open the app, order the food to the location and the driver is prompted to give the food to the person in need. The fee goes directly through your Uber account.
Not only that, Uber Eats Food Drive also committed to donating any un-sold meals to local charities and food banks each day.
We launched our campaign with a '90s launch video to raise awareness and inspire people to participate. On the day of the launch, over 800 meals were delivered to people suffering from hunger in Toronto. The campaign was trending on Twitter and the story was picked up by publications in Canada and abroad.
For the first time, anyone with a mobile phone can start their own food drive whenever they want at the touch of a button.
Over 800 meals were distributed on the first day of the launch. The campaign was a trending topic on Twitter and the story was picked up by publications in Canada and abroad. Any un-sold food in the Uber Eats program is now donated to local food banks and shelters.
Creative Directors: Mike Dubrick, Joel Holtby, Dre Labre, Aaron Starkman, Chris Staples, Ian Grais
Art Director: Joel Holtby
Writer: Mike Dubrick
Broadcast Producer: Vanessa Birze
Production Company: Skin And Bones
Director: Fraser White
Director of Photography: Fraser White
Line Producer: Tasha MarieLitt
Post Production House: Relish
Editor: Michael Barker
Audio House: Vapor Music
Producer (Audio House): Brendan Quinn
Engineer: Julian Rudd
Account Services: Lindsay Lalonde