2016 Winners

GOLD: Cause & Action

Uber – Uber Hunger

Apathy is the biggest barrier preventing people from helping those who don't have enough to eat. We wanted to find a way to let people help at the touch of a button using Uber.

Often, the moment you walk past someone in need, you don't have the tools to help. You don't have food on you, you may not have money on you. But with Uber Eats Food Drive, you just need your mobile phone. Users open the app, order the food to the location and the driver is prompted to give the food to the person in need. The fee goes directly through your Uber account.

Not only that, Uber Eats Food Drive also committed to donating any un-sold meals to local charities and food banks each day.

We launched our campaign with a '90s launch video to raise awareness and inspire people to participate. On the day of the launch, over 800 meals were delivered to people suffering from hunger in Toronto. The campaign was trending on Twitter and the story was picked up by publications in Canada and abroad.

For the first time, anyone with a mobile phone can start their own food drive whenever they want at the touch of a button.

Over 800 meals were distributed on the first day of the launch. The campaign was a trending topic on Twitter and the story was picked up by publications in Canada and abroad. Any un-sold food in the Uber Eats program is now donated to local food banks and shelters.


Client: Uber

Agency: Rethink

Creative Directors: Mike Dubrick, Joel Holtby, Dre Labre, Aaron Starkman, Chris Staples, Ian Grais

Art Director: Joel Holtby

Writer: Mike Dubrick

Broadcast Producer: Vanessa Birze

Production Company: Skin And Bones

Director: Fraser White

Director of Photography: Fraser White

Line Producer: Tasha Marie­Litt

Post Production House: Relish

Editor: Michael Barker

Audio House: Vapor Music

Producer (Audio House): Brendan Quinn

Engineer: Julian Rudd

Account Services: Lindsay Lalonde

Have questions? Need help?
Contact Zoe Sherwood at 416-408-2300 x237 or zsherwood@brunico.com.