2016 Winners

GOLD: Virtual Reality

Converse – Chuck Taylors - Made By You

To help kick off the largest Converse campaign in the brand's history ("Made By You"), Idea Rebel created a fully immersive virtual reality experience that puts users in the minds of four unique Converse personalities through interactive 360-degree films.

Optimized for Google Cardboard playback and utilizing a stereophonic audio engine, we designed and developed both an IOS and Android app that gave users full viewing control. The experience started by handing out Google Cardboard-enabled devices to guests at the NYC opening event. The final project was released on March 2, 2015.

The app allows users to become immersed in the everyday surroundings of four famous Chuck Taylor wearers and engage in unique interactive stories for each: actress Joanna DeLane, musician King Tuff, journalist Thomas Midlane and artist Ron English. Through the app, the users could explore the 3D world of these characters either by moving the phone in their hands or with virtual reality goggles.

The execution allowed users to experience every scuff, stain and rip in their Chucks – to experience the horrors of the zombie world, explore the city's underground tunnels and feel the vertigo while painting a mural.

Through the app, Converse was able to showcase the creativity that its fans have been expressing through their Chuck Taylors for nearly 100 years. The campaign and app were a huge success with millions of interactions and international press coverage.

Results:

App downloads (iOS + Android): 80k+

Social: 10K+ posts and 10M+ Impressions

CREDITS

Client: Converse

Creative Agency: Idea Rebel

Producer: Jamie Garratt

Technology Director: Stephan Schmidt

Project Manager: Neil Hayes

Mobile Lead: Nevin Petersen

In association with: Tool of North America


Have questions? Need help?
Contact Zoe Sherwood at 416.408.2300 EXT 237 or zsherwood@brunico.com.