Brand Integration: BRONZE
Volkswagen - Once More: The Story of VIN 903847
Once More, The Story of VIN 903847 is the story of a 1955 Volkswagen Beetle that has traveled around the world 3 times, had several different owners and is still on the road after 58 years. As much as it is a story about the fascinating owners of the car, it’s also a study of the Beetle’s role in the fabric of our culture, and the enduring emotional connection people have for the Volkswagen brand.
Continually growing this connection people have with the Volkswagen brand is critical to company’s ongoing success and central to Volkswagen’s positioning as being more than just a company that makes cars. As such, Once More documents a true story that supports the insight people are drawn to authentic humanized brands.
The documentary first aired on television, but also lives online as a fully interactive film which allows people to not only view the film, but explore 58 years worth of pictures, journal entries, artifacts and the places the Beetle has visited over the years. Once More, The Story of VIN 903847, first aired on the Discovery Channel and Bravo on January 5, 2014. The interactive film and website went live on January 29.