The AToMiC Awards launched in 2011 to celebrate the partnerships, programs and new developments that together build the Canadian media industry.
With brands striving to be more closely integrated with content, and technology also changing the way new entertainment properties reach audiences, the strategy marketing industry and Playback production communities have more in common - and both benefit from the best new ideas across Canada's mediascape.
AToMiC is an awards program that brings all the partners together and puts a spotlight on the projects that really challenge the media status quo. Spanning advertising, technology, media creativity and content categories, AToMiC winners represent the best achievements across Canada's media industry, the collaborations that show the way forward.
AToMiC Awards recognize the work of a media agency, digital agency or creative agency, as long as it is AToMiC in nature, meaning it blows up conventional thinking in some potent cocktail of advertising, media, technology and creativity. We're also looking for media company and producer-side innovation that takes content models and platforms to a new level.
We'll be celebrating the milestones across Canada's media industry at the AToMiC Awards show, and the winners - whose big ideas are propelling the industry forward - will be showcased in strategy magazine, as well as on strategy, Media In Canada and Playback online.
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AToMiC Awards show will take place on May 21, 2015 at the Berkeley Church.